Digital Analyst

Recruiter
MBN Recruitment Ltd
Location
Covent Garden
Salary
Up to £50,000 per annum + Package
Posted
04 Dec 2017
Closes
08 Dec 2017
Contract Type
Permanent
Hours
Full Time

My client, a major UK retail brand are looking to appoint a Digital Analyst to join their newly created data & analytics centre of excellence. You will champion the use of web, mobile & app data to understand digital propositions, drive digital insight and improve customer experiences.

What you will be doing:

  • You will be using Adobe analytics tools to produce analysis to support the online & digital teams to maximise conversion from their digital propositions.
  • Participate in digitally led projects and BAU insight and analysis activities.
  • Present analysis, insight and provide recommendation to senior stakeholders to help drive sales and work with them to deliver their data needs.
  • Participate in the analysis of Multivariate and A/B testing, from sample size estimation to identifying success metrics, and post-test analysis.

Skills & Experience Required:

  • Good analytical skills with a proven track record of relating data and analytics to real-world business problems
  • Strong knowledge of digital analytics software such as Adobe Analytics or Google Analytics.
  • Knowledge of SQL, SAS, R or Python would be an advantage.
  • Proven understanding of website and app tagging and ability to verify accuracy of analytics tagging implementation
  • Experience of A/B testing methodology highly advantageous
  • Commercially minded and experienced in interpreting data and driving insight & recommendations.

This job was originally posted as www.totaljobs.com/job/77779741