E-Commerce Analyst

2i Recruit Ltd
30 Nov 2017
08 Dec 2017
Contract Type
Full Time
E-Commerce Analyst – Godalming

£32,000 - £38,000

Our client is seeking an E-Commerce Analyst to assist in developing, implementing and monitoring progress of campaigns using Google Analytics and other platforms. Candidates should have a proven track record of analysing data to inform strategy along with an organised approach to completing tasks.

Main Responsibilities and Key Tasks

  • Implement and develop a new Ecommerce Analysis capability within the company.
  • Working with the Head of Ecommerce to deliver performance improvements across all sites against agreed business targets
  • Be seen as the Google Analytics Expert within the organisation, providing support and guidance for those with queries and making sure we are fully harnessing the benefits of GA
  • Build and develop automated reporting on traffic and conversion KPIs supported by both insights to the meaning of data and highlighting of opportunities
  • Work with the technical team to greatly improve the capture of performance metrics
  • Adopt a customer-centric way of thinking and lend this to insight theory and data gathering.
  • Ensure strong communication across the business when it comes to reporting and data handling. Tailor reports to the appropriate audiences. Turn static data into dynamic insights
  • Work in partnership with marketing to support multi-channel promotional activity and build understanding of effectiveness
  • Work with product and commercial teams in order to deliver insight to product performance and highlight opportunities to improve
  • Make sure that reporting is consistent and employees are clearly defining the dataset used
  • Create Google Analytics dashboards for other areas of the business to aid their reporting
  • Adopt a proactive approach to data insight and reporting
  • Recommend and develop further insight tools to grow a comprehensive understanding of the performance and effectiveness of all aspects of the online experience
  • Keep a finger on the pulse when it comes to data gathering procedures and techniques
  • Knowledge, Skills & Experience

  • Comprehensive understanding of using analytics to support digital channels
  • Experience of Google Analytics, both in terms of data analysis and technical implementation
  • 2-3 years track record in a similar role
  • Someone who enjoys working with data, and thrives on the challenge of converting data into actionable insight
  • Target driven person who shows strong attention to detail and is commercially aware
  • A strong communicator - someone who can explain technical concepts to non-technical audiences and who can tailor communication style as required
  • Experience of technical platforms and ways of working including agile
  • Experience in a trading environment advantageous
  • Ability to multitask and prioritise effectively

  • This job was originally posted as www.totaljobs.com/job/77718102