PPC Campaign Executive

Recruiter
Central Employment Agency Ltd
Location
Durham
Salary
From £20,000 to £25,000 per annum
Posted
30 Nov 2017
Closes
08 Dec 2017
Contract Type
Permanent
Hours
Full Time

Central Employment are delighted to be working with an award-winning, privately owned organisation in the North East as they seek a PPC Campaign Executive.

Reporting to the Digital Marketing Manager, the successful PPC Campaign Executive will devise, implement and manage all Paid Search campaigns to ensure ROI and KPIs are met.

Responsibilities:

  • Plan, optimise, implement and manage paid search campaigns
  • Ensure PPC campaigns are up and optimised according to brief and best practice guidelines
  • Develop near and long-time paid search strategies and campaigns for clients
  • Manage medium to large-sized PPC budgets
  • Work with the content team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion is possible
  • Perform keyword research and manage all bid management for your clients
  • Work with the Digital Marketing Manager and wider Marketing team to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy
  • Keep up to date with the latest industry trends
  • Analyse activity and performance of all paid search campaigns and report findings back to the Digital Marketing Manager and subsequent clients
  • Help to define PPCs strategies for key products

Key Skills/Experience:

  • Circa 2 years of experience in a similar role, digital agency or client-side
  • Proven track record in driving successful PPC and paid search campaigns
  • Strong working knowledge of Google Adwords and all paid search platforms
  • Google Adwords certification preferable
  • Strong attention to detail
  • Passion for PPC and digital marketing in general
  • Effective communication and reporting skills
  • Understanding of bid management tools
  • Strong track record in managing medium to large-sized budgets
  • Strong numerical and analytical skills
  • Good working knowledge of Google Analytics
  • Effective account management skills

This job was originally posted as www.totaljobs.com/job/77746864