Marketing Manager / SME Sales / Marketing Strategy / Marketing Plans

03 Dec 2017
08 Dec 2017
Contract Type
Full Time
Marketing Manager / SME Sales / Marketing Strategy / Marketing Plans / PR / Small Food Service Businesses / Medium OperationsCambridgeSalary £ ExcellentOur client are a growing, ambitious business creating productivity and Internet of Things products and services. They solve critical problems faced by businesses that rely on routine tasks and checks being performed by large numbers of employees. Their target markets include food service and supply, healthcare and facilities management.This is an exciting opportunity for a talented marketer to drive the success of our SME sector, focusing initially on small food service businesses and operations. The initial focus is in the UK, but this role will also have a key part to play in inputting to their international expansion. You will be responsible for agreeing and implementing a complete marketing strategy underpinned by a strongly analytical and data oriented approach. Solid numeracy skills are essential.The main responsibilities of the role are to develop and execute the marketing plans for this sector in line with the business plan and strategy and to work with third parties, including local authorities and the Food Standards Agency to build awareness of their approach. Driving targeted PR, you will develop compelling messaging, positioning tuned to different segments and promote use of digital techniques (social, email, SEO, paid advertising) to build awareness and generate leads. Further to this you will develop the web site, helping to build a community of users and support customer retention through structured programmes.Working as part of an energetic Checkit Team, this role will sit alongside a similar role focused on enterprise customer marketing and will require strong collaboration to maintain consistency and clarity of overall messaging and digital presence.The ideal candidate will hold a Bachelors/ Masters degree in Marketing and/or professional chartered marketer (CIM) or substantial experience in the absence of one of the above qualifications. You will have a successful track record in marketing, experience in B2B marketing to SME customers in technology or software and in generating substantial volumes of business online. They’d like you to have experience in start-up / new product environments.
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