Marketing Executive-German Speaker

Recruiter
ZMedia
Location
London (Greater)
Salary
Up to £27,000 per annum
Posted
30 Nov 2017
Closes
03 Jan 2018
Contract Type
Permanent
Hours
Full Time

So are you looking for the opportunity to drive your marketing career forwards? Are you creative, quick thinking and outrageously organised? And are you going to impress us so much that we can’t help but give you increased responsibility? If so read on:

The purpose of this new role is to help produce and deliver the marketing strategy promoting our events to delegates and exhibitors.

Responsibilities

  • Work with the Group Marketing Manager and Event Director plus the wider team to develop and implement marketing strategy, positioning and key messages and product strategy.
  • Execute the marketing campaign(s) and report on effectiveness and results ensuring all elements achieve required performance criteria.
  • Driving of the creative/design process for marketing material. This includes the update and development of existing materials plus the creation of new material in line with the marketing strategy.
  • Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention. This includes messaging to drive revenue across all products such as digital, sponsorships, and future revenue opportunities.
  • Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging. Be the lead in messaging and writing regarding our outbound reach to our customers. Good communication and writing skills are imperative.
  • Collaborate with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products.
  • Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate.
  • Oversee and execute community building and social media strategies that drive engagement, interaction, brand affinity and could improve the audience experience.
  • Database management, list management, and development with the support of business intelligence and data teams.
  • Provide accurate and timely reporting of key marketing statistics and forecasts.
  • Manage marketing budgets, purchase orders, and liaise with Finance on reporting requirements.
  • Must be a fluent German speaker

This job was originally posted as www.totaljobs.com/job/77721727