Senior Manager, Loyalty Marketing & Activation - Europe

Recruiter
Marriott Hotels
Location
London (Greater)
Posted
04 Dec 2017
Closes
14 Dec 2017
Contract Type
Permanent
Hours
Full Time
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Posting Date 2017-11-10T05:18:39+0000
Job Number 17002HL7
Job Category Sales and Marketing
Brand Corporate
Schedule Full-time
Relocation? No
Position Type Management
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POSITION SUMMARY

The Sr. Manager, Loyalty Marketing & Activation - Europe is responsible for growing Marriott International's loyalty programs in Europe by assisting in pulling through the global strategy and adapting when needed to meet local market needs. Core responsibilities include:

  • Driving loyalty member engagement across Europe in partnership with other disciplines and hotels.
  • Leading the implementation and marketing of new member engagement platforms in Europe.
  • Coordinating with other disciplines to understand overall member sentiment.

SCOPE

Drive loyalty member engagement across Europe in partnership with other disciplines and hotels:

  • Lead the planning, activation and marketing of member events.
  • Lead the planning, activation and marketing of member experience opportunities.
  • Establish and implement a process to collect member experience opportunities from partners, brand teams and hotels.
  • Understand and manage member communications for the different experiences, while also identifying opportunities for improvement.
  • Establish and implement a process / mechanism to collect member feedback from events and experiences that could be leveraged for analytical purposes as well as future events.
  • Establish and implement a reporting mechanism for events and experiences.
  • Lead the continental portfolio social channels content, organic growth and paid media for social channel growth activities solely.
  • Partner with the Social team to manage the social community across the portfolio social channels.
  • Manage the reporting out of the portfolio social channels across different stakeholders.
  • Manage the creation of content that showcases the events and experiences members have access to through the program to then leverage against awareness, consideration and post-stay activities.


Lead the implementation and marketing of new member engagement platforms in Europe:

  • Liaise with Global team on the new member engagement platforms being developed to provide local market insights and considerations.
  • Manage the implementation and marketing of new member engagement platforms in Europe.
  • Establish and implement a reporting mechanism for existing and new member engagement platforms such as Marriott Rewards Insiders, More etc.
  • Lead the management, monitoring and updates on those platforms from a continental perspective.


Coordinate with other disciplines to understand overall member sentiment:

  • Liaise with Guest Services to understand member sentiment throughout the year and potential trends in the phone calls being received.
  • Liaise with Sales to understand client/member sentiment through sales events, customer appreciation week and loyalty led events.
  • Liaise with Social team to understand member feedback through the portfolio social channels.
  • Establish and implement a reporting mechanism for overall member sentiment.


Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?



CANDIDATE PROFILE



REQUIRED
  • 6+ years in a marketing management position
  • International marketing experience required
  • Experience in loyalty or consumer marketing in Europe strongly preferred
  • Proven effectiveness working with virtual teams across different geographic areas
  • Proven ability to influence through persuasive communication
  • Project management skills, including a demonstrated ability to lead cross-functional project teams and manage processes to drive results, actions, and efficiency. Ability to manage and deliver multiple projects at the same time
  • A results-oriented, go-getter who is able to manage effectively in a fast-paced, highly matrixed environment
  • A global mindset with the ability to adjust to understand the subtleties and similarities between cultures
  • A problem solver who can build consensus and get to the heart of key issues to seek resolution
  • Ability to communicate effectively through conference calls and emails as required by a virtual team
  • Excellent written and spoken communication skills
  • Complies with Marriott International Hotels Limited Regional Office policies and procedures.


EDUCATION & TECHNICAL SKILLS
  • Bachelors Degree required
  • Experience in loyalty programs, strategic marketing, database marketing, partnership marketing, or international consumer marketing required


TRAVEL REQUIREMENTS
  • Must be willing and able to work flexible hours as needed to accommodate time-zone differences with interactions with headquarters
  • Some travel opportunities may be required but would be no more than 30% of total time.


Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
This job was originally posted as www.caterer.com/job/77640770