Digital Marketing Specialist

Recruiter
Polytec Personnel Ltd
Location
Cambridge
Posted
30 Nov 2017
Closes
08 Dec 2017
Contract Type
Permanent
Hours
Full Time
We are looking for an experienced, hands-on, digital marketer with a strong background covering all areas of digital marketing and specific experience supporting email campaigns and online content management for a company based in Cambridge.

Responsibilities

* HubSpot / Salesforce - manage integration and workflows (eg e-mails, events, downloads etc)
* E-mail - manage all templates, including updates to bring in-line with new website; campaign building, scheduling and reporting; create 'new subscriber nurture' process
* Blogs - own and overhaul the reporting process to be more efficient; proof-reading and publication
* Webinars - technical support and all e-mails / reporting
* Website - manage improvement projects and bug resolution, working with external web agencies; manage foreign content translation and upload; website performance reporting
* SEO - reporting performance; recommend tools to improve monitoring and performance
* Events - managing career fair registration process / workflows
* Social - create social cards and text for blogs etc, manage campaigns to actively identify and recruit audiences


Requirements

* Minimum of 5 years' experience in digital marketing
* HTML and web content management (ideally Drupal)
* Able to demonstrate experience of delivering successful digital campaigns, evidencing how you have increased market impact and sales enquiries
* Google Analytics certification
* Highly proficient in Microsoft Office (particularly Excel, Word and PowerPoint)
* Experience of other online performance analytics platforms, e.g. Moz, Alexa etc
* Experience of Social Media audience recruitment and global online community building
* Experience of Adobe Photoshop
* Experience of other marketing automation platforms, e.g. Marketo, Pardot etc
* You will be a team player with excellent communication skills and the ability to influence others
* A marketing related qualification or association with a marketing related body

https://www.polytec.co.uk/jobs/30531/digital-marketing-specialist.html


This job was originally posted as www.totaljobs.com/job/77713799