Marketing Manager / Enterprise sales / Marketing Strategy

Recruiter
networx
Location
Cambridge
Posted
02 Dec 2017
Closes
08 Dec 2017
Contract Type
Permanent
Hours
Full Time
Marketing Manager / Enterprise sales / Marketing Strategy / Marketing Plans / PR / Large Food Service Businesses / Large Operations

Cambridge

Salary £ Excellent


Our client are a growing, ambitious business creating productivity and Internet of Things products and services. They solve critical problems faced by businesses that rely on routine tasks and checks being performed by large numbers of employees. Their target markets include food service and supply, healthcare and facilities management.


This is an exciting opportunity for a talented marketer to drive the success of their Enterprise sector, focusing on large multi site businesses in foodservice, facilities management and beyond. The initial focus is in the UK, but this role will also have a key part to play in inputting to their international expansion. You will be responsible for agreeing and implementing a complete marketing strategy underpinned by a strongly analytical and data oriented approach. Solid numeracy skills are essential.


The main responsibilities of the role are to develop and execute the marketing plans for this sector in line with their business plan and strategy, working with customers, sales and third parties to validate and communicate their value proposition.


Creating and commissioning content and collateral to support the customer process, you will develop compelling messaging, positioning tuned to different segments and build awareness through social media, networking and PR. Further to this you will develop the web site as an effective tool, building an IT Analyst Relations programme and Supporting customer retention through structured programmes.

Working as part of an energetic Checkit Team, this role will sit alongside a similar role focused on SME customer marketing and will require strong collaboration to maintain consistency and clarity of overall messaging and digital presence.


The ideal candidate will hold a Bachelors/ Masters degree in Marketing and/or professional chartered marketer (CIM) or substantial experience in the absence of one of the above qualifications. You will have a successful track record in marketing, experience in B2B marketing to SME customers in technology or software and experience in selecting and working with marketing and web tools.They’d like you to have experience in start-up / new product environments.



This job was originally posted as www.totaljobs.com/job/77699143