CRM Marketing Manager

Recruiter
Swoon Editions
Location
Bankside Industrial Estate
Posted
02 Dec 2017
Closes
12 Dec 2017
Contract Type
Permanent
Hours
Full Time

Empowering customers to build a true reflection of their personalities within their homes is central to what we do at Swoon Editions. We create distinctive designs at disruptive prices for curators of homes that evolve with changing ideas, visions and styles.

Our CRM activity has always played a central role within our business - supporting a fast and responsive new product development process that allows us to create innovative designs in a wide range of aesthetics and styles. Remaining at the cutting edge of innovation within this area remains a crucial part of our future plans.

Sitting with the Marketing function and reporting to the CMO - the CRM Manager is responsible for taking customer, campaign and channel insights and using them to devise strategies for engaging, converting and retaining customers via targeted messaging across all touchpoints.

The Role

Always thinking data-first, the CRM Marketing Manager will develop the customer-first CRM strategy for key marketing channels they own (email, offline mailings, referral) and work closely with other teams to leverage opportunities within onsite experience, retargeting platforms, social channels, space events, phone and text.

They will do so by leveraging qualitative and quantitative insights, product knowledge, technologies and best practice. They will build solid, collaborative relationships with many teams including Trading, Digital Product, Performance Marketing, Engineering, Design, Content, and Social. This role requires a broad skill set and the right candidate will be a proven self-starter, who enjoys problem solving and constantly looks to push the boundaries on chasing innovation and new wins.

Deliverables

  • Own the eCRM strategy to maximise revenue, engagement, conversion to purchase and repeat rate
  • Development of our rapidly growing referral program; ensuring we have an ambitious test and innovation roadmap in place to take it to the next level
  • Maximising insider conversion, repeat purchase and browse and basket abandon through the continual review and optimisation of eCRM lifecycle journeys
  • Broadcast email marketing schedule and campaign execution
  • Own the offline CRM mailing programme and look for opportunities to best integrate with eCRM, site, retargeting, phone and text
  • Work with the in house designers to create new high performing mobile first templates
  • Deep dive into customer, campaign, channel and performance data; identifying new opportunities and clearly define how they will utilize these learnings in the next iteration
  • Discover new functionality and tools that could elevate performance within our CRM program and build project plans to get these reflected onto site development roadmap
  • Line manage and develop CRM executive

Our ideal candidate will have:

  • Previous experience within a CRM role at an agency or e-commerce retailer
  • Numerate, with analytical background and / or STEM degree
  • Passion for interiors and / or experience working with creative teams to tell engaging product stories
  • Experience with a major ESP
  • An analytical, proactive and flexible approach
  • The ability to work under own initiative and thrive in a fast paced environment
  • Experience of working with and managing senior stakeholders
  • Managed large projects from conception through to delivery
  • Excellent communication and interpersonal skills
  • Strong attention to detail, quality and accuracy imperative
  • Self-motivated with a can-do attitude

Benefits

  • Competitive salary
  • Private medical cover
  • Free gym membership
  • Perkbox
  • 25 days leave - plus your birthday off
  • Friends and family product discounts

About Swoon Editions

Swoon Editions is one of the UK’s fastest growing furniture brands. Established in 2012, and backed by Index Ventures (Deliveroo, Dropbox) and Octopus Investments (Zoopla, Secret Escapes), we’re on a mission to be a global online furniture brand; making homes remarkable through distinctive design, beautiful craft and fair prices.

We launch new designs several times a week to our growing community of ‘Insiders’ (email subscribers). Product launches are communicated through daily and weekly emails, with each design first produced in a very limited quantity of 10-20 pieces. Using real-time sales data, we test demand very quickly and then scale production on only the most popular pieces.