Digital Marketing Executive to £30K pa Nr High Wycombe

Recruiter
Platinum Resourcing
Location
High Wycombe
Salary
From £25,000 to £30,000 per annum
Posted
30 Nov 2017
Closes
08 Dec 2017
Contract Type
Permanent
Hours
Full Time

In this role you will raise the profile and customer awareness of the company, products and services. You will be developing, executing and evolving marketing strategy and campaigns, across multiple media formats and platforms, to drive sustainable revenue growth and increase customer retention.

Key Responsibilities:

·Responsible for digital marketing channels & platforms, identifying trends and opportunities, evaluating new technologies and ensuring the company is at the forefront of industry developments

·Developing, implementing and evolving marketing strategy and data-driven campaigns

·Leading the website and social media strategy and maintaining a stream of relevant content including videos / podcasts / webinars / blogs / case studies, etc

·Creating copy for email marketing campaigns and printed collateral

·Creating and issuing monthly newsletter and other email promotions

·Ensuring legal compliance in all marketing communications, updating and developing the database

·Tracking and analysing results and generating monthly internal reports on CRM system

·Attending product launches, exhibitions and networking events as required

·Conducting research and analysing data to identify and define audiences

·Working on the Search Engine Optimization and attaining key performance indicators

·Creating online banner adverts and overseeing pay per click (PPC) ad management

Essential Skills/ Experience:

·A degree or equivalent qualification in Marketing or related subject is essential

·Membership of professional institutes such as the CIM or IDM is preferred

·Strong MS office and CRM skills, with the ability to generate accurate reports

·Confident DTP software user such as Photoshop and / or In Design

·Excellent organisation and planning skills with great attention to detail

·Strong people skills, with the ability to engage and motivate staff in various job functions

·Commercial acumen and good understanding of the competitive landscape

·Able to generate and monitor innovative Marketing strategies

·Inclusive “team player” mentality

·Excellent written and verbal communication skills

Candidates' suitability for positions will be judged exclusively on criteria relating to qualifications, knowledge, skills, experience and attitude. There will be no discrimination on any other grounds.

Due to the volume of applications for this vacancy Platinum Resourcing will only be contacting those candidates that we feel meet the strict criteria our client has stipulated. If you don't hear from us within 3 working days, please accept our apologies but we are unable to help you on this occasion. Follow us on LinkedIn, Facebook & Twitter for further vacancies.


This job was originally posted as www.totaljobs.com/job/77692327