Digital Marketing Exec

London (Greater)
30 Nov 2017
08 Dec 2017
Contract Type
Full Time
Purpose of the Role

Aviva Overview

Insurance is ripe for disruption and that is what we are doing here at Aviva. In fact, we are a 320 year old disruptor that is transforming the way customers engage with our products and services.

Over the past 2 years we have been on one of the most visionary digital transformation journeys of any company within Financial Services and we continue to move towards being a “Digital First” organization. Our task is to make it simple, effortless and easy for our customers to buy and handle insurance products and pensions and de-mystify the sector.

Life in our Digital Teams

We have built up a distinct business within Aviva, that focuses on digital – UK Digital (UKD ) that has its own unique office and is brimming with an extraordinary mix of digital experts and innovators from a wide range of industries. It is a collaborative environment where we have formed multi functional teams that focus on agile, innovative delivery and marketing expertise forms a key part in each of these scrum teams where we will follow the principals of rapid testing and hyper-personalised marketing.

We have recently heavily invested into our marketing tech, focused around the Adobe Suite. Better understanding of our data will enable us to make smarter investment decisions and drive increased efficiency and effectiveness and our new technology will assist us with this. In summary, we’re bringing together all of the marketing technologies and all of roles we need into each agile team so that they can truly create, define and deliver their ideas.

Duties & Responsibilities

As part of our commitment to transforming our digital marketing approach, we have invested heavily into our marketing tech focused around the Adobe Marketing Cloud. Better understanding of our data will enable us to make smarter investment decisions and drive increased efficiency and effectiveness and our new technology will assist us with this.

As a Digital Marketing Executive you will shape trading and delivery plans to ensure marketing effectiveness. You’ll provide support to less experienced members of the team with some direct line management responsibility.

This role is part of the London Trading team that is responsible for marketing delivery across Life, Health, Equity Release and Investment products. You’ll be working as part of an Agile marketing team and responsibilities will include:

Working with members of the marketing team to lead on the larger complex campaign delivery and execution including creative, data targeting, delivery and measurementWorking with internal and external stakeholders to ensure all activity is delivered on brand, is fully compliant, and delivered to budgetIdentifying ways to optimize existing ‘always on’ activity to maximize impact, driving performance and innovation.Test and learn, with a strong results focus to deployment of activity across paid channels (such as display, social, affiliates) and owned channels (email, homepage, landing page, MyAviva)Managing budgets and month end accruals for owned activity/channelsTaking line management responsibility for junior members of the team, developing personal development plans and acting as a mentor to upskill team members where capability gaps are identifiedSkills & Experience required

Like us, you will want to challenge the status quo. You will be inquisitive, action-orientated and enjoy change. Working in collaborative, agile teams you will thrive in the kind of environment where you can share and reciprocate knowledge. As a Digital Marketing Consultant you will:

Have strong knowledge of end-to-end marketing mix, with experience across digital and data-driven mediaBring a desire to innovate and be curious about new digital trends, technology and opportunities they may presentDemonstrate a track record of delivering and measuring multi-channel marketing campaigns, including email, direct mail and paid mediaStrong stakeholder management skill as this role will include working with related disciplines such as IT, product areas, pricing and integration with other marketing and content channelsIdeally have experience of working in a Direct to Consumer trading teamPrevious line management experience is preferred but not essentialWhat will I get from this role

Salary of £35,000 - £40,000 dependent on experienceAnnual performance related pay review and bonusDefined contribution pension schemeGenerous holiday allowanceExcellent flexi-benefits packageBring to Aviva what makes you different and we’ll support you to do the best work of your life. We encourage applications from everyone who wants to help us achieve our purpose of helping our customers to Defy Uncertainty.

One of Aviva’s core values is Care More, and this is brought to life through the flexible ways we like to work. This may include working from home some of the time, or flexible work schedules to accommodate parent and carer responsibilities, further studies and hobbies.

We prefer all applications to be submitted online, however if you require an alternative method of applying please contact Vicky Gianre in the Resourcing team on 0117 928 4420 .

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