Senior Digital Marketing Executive

Recruiter
Hiredonline
Location
Warwick
Salary
£27,000 - £29,000
Posted
30 Nov 2017
Closes
08 Dec 2017
Contract Type
Permanent
Hours
Full Time

Senior Digital Marketing Executive

A permanent vacancy has become available in the Marketing Department for a Senior Digital Marketing Executive

As a Global Leader in the health and beauty industry, we are looking for a candidate who can take the company forward into the digital landscape in 2018. The successful candidate will play a pivotal role in educating key stakeholders in the potential of Digital Marketing, whilst being able to develop their own skills in a thriving team. The position of Senior Digital Marketing Executive presents an ideal opportunity for anyone who has experience in a marketing department and wants to take their career to the next level.

Reporting to the Marketing Manager, this position will cover duties such as:

Role Summary

  • Support in the development, implementation, execution and measurement of the digital marketing strategy
  • Develop, manage and implement digital marketing campaigns and initiatives
  • Support in the content management of all social media platforms alongside the Video and Digital Content Executive
  • Support in the content management and execution of emarketing campaigns alongside the Digital Marketing Executive
  • Support in the development of video alongside the Senior Video Editor and Video and Digital Content Executive
  • Support in the development of company websites alongside the Web Content Editor
  • Manage regular reporting and tracking of digital marketing activity, reporting monthly to the Marketing Manager and Head of Marketing
  • Propose new digital marketing strategies and techniques
  • Utilise effective digital marketing communications to integrate with other marketing projects
  • Advise on the selection of digital marketing channels and activity

Responsibilities

  • Help to develop and implement the digital marketing strategy, to include social media, websites, e-marketing and video
  • Devise digital marketing campaigns based on marketing project requirements
  • Manage digital marketing campaigns day-to-day, including online advocacy, writing editorial, community outreach efforts, promotions etc.
  • Support in the development of Forever’s online reputation through SEO, ORM activity and social listening
  • Create content plans across all online platforms
  • Become an advocate of the company in digital media spaces, engaging in dialogues and answering questions where appropriate
  • Monitor effective benchmarks for measuring the impact of digital marketing
  • Analyse and report on digital marketing activity, feeding back to the Marketing Manager and Head of Marketing
  • Measure effectiveness of digital activity to maximise results and regularly feedback insights gained
  • Monitor competitor brands and report on findings
  • Monitor trends in digital marketing tools and applications
  • Advise team members on digital marketing such as emerging platforms
  • Assist in campaign strategy and planning
  • Attend team meetings and other company events as required
  • Assist all team members to ensure all department responsibilities are fulfilled
  • Observe strict rules of confidentiality with information about FBOs and their Forever businesses
  • Any other reasonable duties required by the Marketing Manager or Head of Marketing

Essential Skills

  • Excellent social media skills
  • Excellent emarketing skills
  • Strong knowledge of SEO, online reputation and blogging techniques
  • Sound knowledge of video production
  • Strong project management, campaign management and organisational skills
  • Ability to effectively communicate information and ideas in a written and verbal format
  • Ability to build and maintain relationships
  • Strong team player
  • Good technical marketing understanding
  • Knowledge of CRM and marketing automation desirable

This job was originally posted as www.totaljobs.com/job/77670224