CRM Executive - email, SMS, eGaming

In touch games
£24000 - £28000 Per Annum + comprehensive benefits!
03 Dec 2017
02 Jan 2018
Contract Type
Full Time

Job title: CRM Executive - SMS - (Direct Marketing)
Location: Birmingham, Halesowen (inc in-house relocation assistance available)
Salary: 25,000 - 30,000 + benefits (inc bi-annual salary review + flexible working hours)
Keywords: CRM, CRM Executive, Digital Marketing, SMS, Brand, Campaign, Journey Mapping, Strategy, B2C, A/B Testing, Birmingham

CRM Executive with excellent CRM, Marketing Campaign Analysis, SMS and B2C campaign expertise is highly sought by a multiple award winning games studio based in Birmingham who are the UK`s largest privately owned mobile e-gaming studio! We currently have just over 220+ employees here at our Birmingham HQ and we offer some of the UK`s best career progression plans and earning potential with bi-annual salary reviews!

In this position, you will manage the delivery of all CRM activity for the brand (inc SMS marketing, push, loyalty programmes etc) and generate, track and analyse a suite of CRM related routine reports with a focus on reporting and performance. In terms of your skill-set, you will have previous experience in a marketing/CRM team with good experience executing B2C campaigns including A/B testing, segmentations, campaign planning and promotional calendar management (bonuses, promotions, campaigns etc).

We utilize our own bespoke, in-house CRM system and all content for SMS CRM campaigns is composed by our Content team.

Key skills we`re looking for?

  • Experience using and optimizing CRM techniques (inc segmentation, campaign planning, implementation, evaluation etc)
  • Experience with SMS CRM campaigns
  • Excellent B2C experience (either at a marketing agency, client side or in a CRM team)
  • Strong analytical skills (campaign tracking, performance monitoring, reporting, analysis etc)

Bonus points for?

  • Experience in high growth market vertical such as Gaming, Online or ecommerce etc

Therefore, if you are a highly driven and insightful CRM executive with expertise with SMS CRM campaigns and you would like to join a multiple award winning eGaming studio who have been accredited as one of the ?Top 1000 Companies to Inspire Britain`, been recognised by the BBC as a top technology employer and have a 1 star accreditation as a ?Top Company to Work For` then send in your CV today for review!

This job was originally posted as