SEO Exec

Winkworth Estate Agents
Covent Garden
From £28,000 to £33,000 per annum
30 Nov 2017
02 Jan 2018
Contract Type
Full Time
Winkworth has become London’s largest single-brand estate agency with around 60 offices in London and 100 throughout the UK and internationally. The Winkworth businesses are independently owned and managed and the group is growing every year. To further reinforce our network, Winkworth are now looking for an SEO Exec to provide expert advise and support to both our Winkworth UK and International websites.
Winkworth agents love what they do and pride themselves on having a unique perspective on the entire process of matching people with homes. From the little things we see that others miss, to the neighbourhoods we know like the back of our hands. Because where others see customers, we see people. And where others see houses, we see homes.

The role of the SEO Exec is to:
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specificCreate organic personas understanding their user journey to devise SEO content to support onsite product campaignsPerform ongoing keyword research and expansion and to optimise existing content and uncover new opportunitiesWork with content and marketing team to drive SEO in content creation and content programmingReview all content on site and optimise copy and landing pages to increase on-site conversionCreate and optimising headings, meta and image tagsUse SEO tools to research and analyse competitor activity and identify opportunities and create and implement solutionsDevelop and implement link building strategyRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywordsWork with the web development team to ensure SEO best practices are properly implemented on newly developed codeHelp to create and support marketing content to use for social media purposes (videos, customer case studies, blog posts, posts from customers)Keep pace with SEO, search engine, social media and internet marketing industry trends and developmentsReport weekly and monthly using Google Analytics on key performance indicatorsBe the owner of webmaster tools for all group websitesManage citations, audit and cleanup

The SEO Exec must have:
Experience\knowledge of UK and international SEOA passion for SEO and internet marketingExperience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting toolSolid understanding of performance marketing, conversion, and online customer acquisitionExperience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)Experience working with CMS and building/administering content in CMS environmentsExperience with A/B and multivariate experimentsAn outstanding ability to think creatively and identify and resolve problemsGreat attention to detail and the ability to effectively multi-task in a deadline driven atmosphereThe ability to clearly and effectively articulate thoughts and pointsA high levels of integrity, autonomy, and self-motivationExcellent analytical, organisational, project management and time management skills
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