Senior Digital Marketing Executive

Louis Hampshire
London (Greater)
To £33,000 plus bonus and benefits
30 Nov 2017
08 Dec 2017
Contract Type
Full Time
Senior Digital Marketing Executive

Operating in the financial sector, our client provides services to businesses ranging from SMB’s through to corporate enterprises, as well as individual consumers (B2C).

They have a number of brands within their portfolio, and routes-to-market include direct to customer, as well as extensive commercial partnerships and affiliate activities.They are involved across the marketing mix, and have a strong digital presence which is essential to both the engagement, acquisition, and servicing of B2B and B2C customers.

The role will be involved in planning, testing and implementing digital campaigns across all brands and websites, and a key element of the role will be the analysis of digital and online activities to support the optimisation of marketing campaigns.

Candidates will be expected to take ownership of planning, testing and deploying campaigns, supporting and collaborating with marketing colleagues, and the sales team, to improve marketing conversions and ROI. The mix includes Email, Display, SEO, PPC, Social Media, testing, customer journey analysis.

The role would suit a graduate calibre candidate looking to build on existing digital experience, in a dynamic and growing business that can provide prospects for career development. You will be comfortable across the digital marketing mix, in particular the tracking, analysis and reporting of activities. Candidates will have experience of using digital marketing and analysis tools, such as Google Analytics, MOZ / Search Metrics, Hotjar, Dotmailer.

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