Email Marketing Manager

Recruiter
Skyscanner
Location
Edinburgh
Salary
From £30,000 to £45,000 per annum Competitive package including bonus,
Posted
30 Nov 2017
Closes
08 Dec 2017
Contract Type
Permanent
Hours
Full Time
Skyscanner is a leading global travel search site and app, a place where people are inspired to plan and book direct from millions of travel options at the best prices. We employ over 800 staff across ten offices globally, and, having reached market leader status, we were recently acquired by Chinese online travel company Ctrip in a deal valued at £1.4bn. While we remain operationally independent, our acquisition by Ctrip allows us to take the business to the next level of accelerated global growth. It’s a hugely exciting time for Skyscanner and the over 60m people who use us every month. We are unbiased and free, and our secret is in our unique proprietary technology that connects people directly to everything the travel industry has to offer.

We’re looking for an analytical, experienced and creative Email Marketing specialist to be based in our Edinburgh or London office to to work on scaling our marketing and growth activities for the business activities and partnerships globally. You’ll be responsible for building email campaigns, driving forward our email and website channels. You will continually experiment to optimise and improve results and assist in developing new email and digital strategies. You will have in-depth knowledge and experience of email as a marketing channel and of managing websites.

Are you user centric, product focused and growth obsessed? Can you identify innovative growth techniques, test and scale them for hyper-growth? If you have the ability to analyse data, interpret it and understand how to use this to drive your decisions then this could be the role for you.

Skyscanner operates in a Tribes and Squads model and we have created an operating culture where there is a high level of trust, autonomy and transparency. Our growth managers work in autonomous teams, they create their own backlog and don’t have dependencies in order to deliver to their users. We are continually evolving an environment whereby engineering, growth, data science, and product live together and practices such as peer review and experimentation are the norm.

What you can expect as an Email Marketing Manager

    A supportive, trusting and transparent working environmentA place to look at things differently and challenge and offer solutionsAn opportunity to work with teams across the business and have real influence and autonomy over strategy and delivering projectsThe opportunity to actively drive change in a fast paced, thriving and growing, unique culture
What we are looking for

    Previous job experience in an email marketing roleHave experience of working in a lean and agile environment with hands on experience of relevant techniques and toolsProven experience of email marketing, including strategy, building, managing and sending email campaigns and of managing website CMSProficient use of tools e.g. Hubspot or similar email tool, Salesforce, website CMS e.g. Squarespace, Tableau, Google AnalyticsBasic HTMLYou will build and manage email and other emerging comms channel campaigns across our partners and business clientsYou will perform targeting/segmentation alongside stakeholder teams that result in aligned and detail oriented marketing plans for internal and external channelsManagement of onsite content and performance of the website in SEO rankingsYou will help define and execute the communication and marketing strategyExamine and analyse growth figures to advise on and monitor marketing campaigns and promotional activities, as well as suggesting creative experiments and tests to continually improve and drive growthIdentify and develop new opportunities for improving the user experience of our communicationsPlan and monitor surveys to analyse reactions to product and drive retention
Why Us?

We are proud to have a working environment that sets our employees up for success, as well as all the usual perks you would expect from barista machines to massage chairs, to free food, holiday buying scheme as well as frequent townhalls with our CEO. What we really aim for is a place where people can thrive, be trusted to make impact and ultimately help us put our users first.

Skyscanner can offer you large scale, complex problems where you can reach 60 million users whilst enjoying a high level of autonomy and influence and a flexible working environment where you can thrive.


This job was originally posted as www.totaljobs.com/job/77603993