Senior Digital Marketing Executive (Analytics)

Louis Hampshire
London (Greater)
Up to £33k, plus bonus and benefits
30 Nov 2017
08 Dec 2017
Contract Type
Full Time
Senior Digital Marketing Executive (Analytics)

The client is a highly successful business, in the midst of a significant expansion phase. They operate both B2C and B2B and provide services and solutions on an international basis.

They have a strong digital presence, which is a key channel to market for their services, as well as customer fulfilment. Intelligent marketing is critical to lead generation and nurturing, customer acquisition, conversion, and retention / loyalty.

Working across the group portfolio of websites and portals, a key component of the role will be analysis of digital and online activities to support the optimisation of marketing activities and campaigns.

Responsibilities include:

    Channel management and optimisation: including Website, Social Media, Dotmailer, HotjarCampaign management: Paid search, Display, Remarketing, EmailAnalysis & Reporting: Google Analytics, MOZ/Search Metrics or similar, Testing, HotjarMaking recommendations to improve performance and ROIAgency management
Candidates will be expected to take ownership of planning, implementing, testing and deploying campaigns, supporting and collaborating with the rest of the marketing team, as well as sales, to expand and improve broader marketing strategy, conversions, and ROI.

The role would suit a graduate calibre candidate looking to build on existing digital experience, in a dynamic and growing business that can provide prospects for career development. You will be comfortable across the digital marketing mix, in particular customer journeys, customer conversation, and the tracking, analysis and reporting of activities.

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