Email Marketing Manager

Baytex Ltd
London (Greater)
From £30,000 to £32,000 per annum
30 Nov 2017
08 Dec 2017
Contract Type
Full Time
We are in need of an Email Marketing Manager to help drive the company’s growth and level of interest through the use of marketing campaigns and surrounding channels.

The Email Marketing Manager is responsible for the strategy and execution of the daily marketing emails and lifecycle and targeted/segmented campaigns. In this role you’ll be expected to work with the marketing team to identify, prepare and deliver appropriate and engaging content and marketing messages to their target market groups. With the primary goal is acquire, retain and convert customers.

Key responsibilities:

  • Create and send a busy schedule of email campaigns – including design, drafting copy, pulling target lists, loading into our fulfilment system
  • Create email strategies aligned with customer life cycle stages (acquisition, current, retention and win-back)
  • Manage the end-to-end production process for email across a variety of campaigns
  • Monitor performance of campaigns and provide reports to identify trends and actions to drive performance
  • Grow and maintain our email list organically
  • Manage relationships with our Email Service Provider
Required skills and experience:

  • A proven Marketer, deeply familiar with the tools and techniques of digital marketing
  • Excellent written communication and copy-writing skills
  • An eye for design is a necessity in this role as well as experience in Photoshop
  • Ability to use your own initiative and share ideas
  • Knowledge of HTML and technical aspects of email campaigns
  • Minimum 1 year of hands on experience with Adestra/Dotmailer
  • Intermediate skill with Excel
  • Process oriented with an aptitude for building out workflows and communication schedules in line with the customer behaviour
If this sounds like you then please apply today!
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