Display Media Manager

Newcastle Upon Tyne
30 Nov 2017
08 Dec 2017
Contract Type
Full Time

The role is working for a multi-national, fun & innovative team, driving creativity & performance through sophisticated programmatic audience display media activities

Role description:

· Responsible for driving direct traffic & conversion activity through data driven digital display media

· Responsible for implementing dynamic booking flow retargeting media activity across multiple locations

· Responsible for management and optimisation of dynamic content feed for use across the full digital display media mix

· Responsible for digital display media annual strategic plans, including test & learn opportunities

· Responsible for identifying new industry developments & opportunities to grow digital display media channels

· Implementing, managing & optimizing digital display media reporting to create analysis of activity performance, including competitor insights

· Management of tracking all digital display media activities in line with all Acquisiton channels to allow influence conversion reporting

· Ensure campaigns and projects across marketing are fully supported

· Work with Performance Media Manager to ensure joined up audience targeting & messaging

· Work with Social Media Manager to execute conversion data driven activities with social media placements

· Work across marketing functions to ensure acquisition activity is integrated with other functions

Profile: Skills, experience, education

· Skilled marketing professional with 3+ years’ experience in digital display media and/or data driven audience targeting

· Excellent communication skills, both written and verbal

· Have clear attention to detail

· Analytical outlook and ability

· Understanding of data driven reporting systems & tools, including Google Analytics & Doubleclick

· Marketing, Digital or Business degree or professional qualification desirable

Key Performance Indicators:

· Overall business performance

· performance of digital display media

· New user levels across the website

· Digital display media influence on conversion

· Data driven prospecting

This job was originally posted as www.totaljobs.com/job/77568339