Display Media Manager

Recruiter
NRG
Location
Newcastle Upon Tyne
Posted
30 Nov 2017
Closes
08 Dec 2017
Sector
Retail
Contract Type
Permanent
Hours
Full Time
DISPLAY MEDIA MANAGER

The role is working for a multi-national, fun & innovative team, driving creativity & performance through sophisticated programmatic audience display media activities

Role description:

· Responsible for driving direct traffic & conversion activity through data driven digital display media

· Responsible for implementing dynamic booking flow retargeting media activity across multiple locations

· Responsible for management and optimisation of dynamic content feed for use across the full digital display media mix

· Responsible for digital display media annual strategic plans, including test & learn opportunities

· Responsible for identifying new industry developments & opportunities to grow digital display media channels

· Implementing, managing & optimizing digital display media reporting to create analysis of activity performance, including competitor insights

· Management of tracking all digital display media activities in line with all Acquisiton channels to allow influence conversion reporting

· Ensure campaigns and projects across marketing are fully supported

· Work with Performance Media Manager to ensure joined up audience targeting & messaging

· Work with Social Media Manager to execute conversion data driven activities with social media placements

· Work across marketing functions to ensure acquisition activity is integrated with other functions

Profile: Skills, experience, education

· Skilled marketing professional with 3+ years’ experience in digital display media and/or data driven audience targeting

· Excellent communication skills, both written and verbal

· Have clear attention to detail

· Analytical outlook and ability

· Understanding of data driven reporting systems & tools, including Google Analytics & Doubleclick

· Marketing, Digital or Business degree or professional qualification desirable

Key Performance Indicators:

· Overall business performance

· performance of digital display media

· New user levels across the website

· Digital display media influence on conversion

· Data driven prospecting


This job was originally posted as www.totaljobs.com/job/77568339