Junior Email Developer

River Island
London (Greater)
30 Nov 2017
08 Dec 2017
Contract Type
Full Time


With more than 60 years of history in the bag, ours is a brand with an impressive heritage. Style is well and truly in our blood. As well as UK and Ireland, we are represented globally through our stores in Western Europe, Eastern Europe, Middle East and Asia. Our e-commerce business is helping to set the trend globally, shipping to 125 countries whilst also growing our presence on the world’s leading digital fashion marketplaces.

Our people make all the difference. Just as the River Island name pulls customers in off the high street and inspires them to buy online, our employer brand turns the heads of talented people, inspiring them to join, stay and grow with us.


The Junior Emial Developer executes the business as usual (BAU) campaigns which form a critical part of the River Island CRM strategy as outlined by the CRM Manager. With an ever increasing demand for bespoke, trade driving campaigns, the Junior Email Developer will utilise content management aspects of the CRM Solution (currently Oracle Responsys) to quickly build targeted campaigns to our key audience groups, which drive traffic and trade through the River Island website. With a keen eye for detail and a focus on efficiency, you'll bring a technical understanding of email in a desktop and mobile context.

You will be responsible for:

  • Using template/workflow aspects of the CRM solution, you will assemble campaigns, which include AB and multivariate tests, using assets provided from design and marketing teams. You will ensure personalisation and link tracking are accurately implemented.
  • Manage proofing, amendments and changes to campaigns in a deadline driven, fast paced environment. Ensure quality checklists are implemented prior to send. Monitor campaign deployment for deliverability issues, flagging issues to Marketing Automation Manager and Senior CRM Executive.
  • Support the CRM Developer with tasks associated with the maintenance of templates within the CRM solution and the creation of HTML content for new triggers that support the CRM strategy.
  • Stay abreast in the latest developments in HTML Email campaigns and feed these recommendations into the broader CRM team.

WE KNOW WHAT WE’RE DOING… and we know exactly what experience we’re looking for!


You will have a degree level qualification in a marketing or technology related discipline and advanced levels of computer literacy in Microsoft Office packages. A working knowledge of HTML and cross-device rendering is essential. You will have worked with email marketing or CMS or workflow tools in the past.

Personal Attributes

You will have an excellent attention to detail which you apply to both the work you produce and the way that you work. Interpersonal communication skills will be good, as will your ability to plan, organise and prioritise. You will be helpful, stay calm under pressure and be able to use your own initiative to solve problems and find improvements to ways of working.


If you are ambitious and love working in a busy environment where every day is new, then River Island is the place to be! As a business, we are committed to developing our talent and offer a fantastic training program to help you optimise your performance and support your career progression with the company.

You will be working with industry experts who are passionate about our brand and really know their stuff. They are focused on ensuring they deliver this knowledge to their team to support with their development with the business. What better way to learn and develop your career than alongside someone who has been there and done it themselves!

Our working environment is busy, fast moving and responsive to our customers’ needs, much like our training which is unique to our business and reflective of our fun and refreshing brand and our people within it! Our River Academy offers ongoing training and development by running workshops throughout the year varying from courses focusing on softer skills to the more technical courses you may require to perform your duties.

It’s not all work and no play here either…we all work hard but we also like to have fun too! We are a social bunch and regularly host events ranging from summer and Christmas parties, bake offs, and lots of charity events!

WE LOOK OUT FOR ONE ANOTHER…and in doing so, we provide great benefits for our employees:

  • 50% staff discount
  • Pension scheme
  • Season ticket loan
  • On-site gym membership
  • Onsite discounted staff shop
  • Subsidised canteen
  • Free onsite parking

This job was originally posted as www.totaljobs.com/job/77547446