Digital Campaign Targeting Specialist

MBN Recruitment Ltd
Covent Garden
Up to £39,500 cash package + bonus + benefits
02 Dec 2017
08 Dec 2017
Contract Type
Full Time

Opportunity to join a leading financial institution based in Central London. You will be joining the Digital team, responsible for the end-end sales journey performance for all products, that are marketed online.

The Digital Campaign Targeting Specialist will:

  • Support the delivery of strategic objectives for targeting and re-targeting optimisation for digital commerce.
  • Manage day-day activities which form part of the strategic objectives.
  • Day-day performance of onsite targeting and offsite re-targeting.
  • Manage the day-day relationship with 3rd party agencies to support optimisation and targeting activities (e.g. Re-targeting programmatic, onsite optimisation or testing agencies)
  • Deputise for manager as required.

The Digital Campaign Targeting Specialist will need to have:

  • Good commercial experience in a digital or offline direct response campaign management role.
  • Experience managing direct response activities and delivering against sales targets.
  • Experience measuring online campaigns and have an understanding of the range of metrics used to judge sales and customer success.
  • Experience of onsite learn/test techniques. Knowledge of other areas of performance marketing would be preferable.
  • Good analytical and numerical skills. Ability to analyse MI and performance reporting.
  • Experience in campaigns and targeting, ideally using Adobe

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