Lead Digital Analyst

Recruiter
Pivotal London
Location
Leatherhead
Salary
From £45,000 to £62,000 per annum
Posted
30 Nov 2017
Closes
08 Dec 2017
Contract Type
Permanent
Hours
Full Time
Lead Digital Analyst – FMCG Global Consumer Brand

45-62k + Benefits

Location: Leatherhead


Company Background:

This consumer giant is launching a huge inhouse data integration project. They will be combining their digital and offline data to create a data centre that will allow them to personalise interaction with their 150 million + customers. With an extensive list of over 400 brands there are no boundaries as to what can be achieved with the limitless amount of data they are receiving.

They take pride in hiring brilliant, clever people and offer the highest level of in house training.

Progression and development is encouraged, and great performance is always recognised and rewarded.

They boast an extensive benefits package, plenty of perks, great working culture and social scene.


The Role:

This Lead Digital Analyst will be working with some of the largest brands around the globe in implementing digital strategies and supporting campaign optimisation. A strong focus on profiling the data on the customers and providing an actionable story of insight to spearhead the digital transformation.

This Lead Digital Analyst will have a large variety in daily responsibilities including:

    Identifying objectives for the client and advising on implementing and measuring strategies on media/campaign performance Collaborating with the marketing teams in supporting and executing media campaigns and coming up with recommendations to improve site effectiveness
  • Direct line management to Junior Analysts
  • Conducting competitor analysis on brand perceptions, new market opportunities and trends Setting up tags (GTM) ensuring the relevant data is tracked correctly, reported and optimisedProviding ad hoc analysis to maximise customer engagement

Skills & Experience:

The most fundamental requirement for this Lead Digital Analyst role is an in-depth knowledge of web analytics and optimising campaigns.

Exceptional Knowledge of Google Analytics (Google trends, Adwords & GTM)Experience within a marketing/media environment Strong reporting skills Ability to identify strategic marketing objectives

How do I apply?

If you have experience with digital web optimisation and are excited by the opportunity of joining one of the largest consumer businesses transforming the data world, then please apply for this role or get in touch with our team now to find out more.

Connor Teague

Pivotal London

M: 07501 052 258


Pivotal is an award winning Digital Recruiter specialising in the Media, Marketing and Analytics sectors.

Key Skills: Google Analytics, GTM, Optimisation, Digital, Campaign Performance





This job was originally posted as www.totaljobs.com/job/77551365