E-Commerce Site Manager - EU

Recruiter
Claires Accessories
Location
Birmingham
Posted
30 Nov 2017
Closes
08 Dec 2017
Contract Type
Permanent
Hours
Full Time
The Site Manager will be responsible for the development and growth of Claire’s (www.claires.com and localised versions for EU), ensuring ecommerce best practices are developed and localised for the EU market, supporting customers and sales growth through online digital merchandising.

The role will drive sales in line with annual budgets and forecasts, and delivering the Merchandising and Product strategy for the Claire’s (www.claires.com and localised versions for EU) websites. There will be a focus on optimising navigation and product content, improved functionality and user experience, conversion path analysis, internal search engine optimization, and tracking improvements through core KPIs and reporting.
The Site Manager will partner closely with Digital Business Planning and Digital Marketing teams to ensure aligned objectives drive decisions on site changes.

The role may require travel between the EU and USA.
Responsibilites
    To Manage and Deliver the Claire’s Merchandising and Product Strategy for Claire’s (www.claires.com and localised versions for EU)Optimise the customer journey by monitoring and taking action on key metrics such as page traffic, conversion and abandonment rates.Drive the delivery of enriched product content that improves conversion and properly portrays Claires brand and assortment.Coordinate with creative and UX teams on A/B testing strageies and execution.Localize the the website(s) for language, best sellers, key features, internal search.The Site Manager must ensure that they deliver on their areas of responsibility in a timely manner, working to tight deadlines and deliver an outstanding service.Coordinate with digital marketing, social, and offline marketing teams to support corporate efforts and ensure a consistant cross-channel experience.Analyse E Commerce performance and provide direction and guidance for improvementEnsure the content, payments and delivery offered on the site is localised with language and relevancy to the Claire’s (www.claires.com and localised versions for EU)
Qualifications
    Degree or Relevant QualificationPrevious experience in an E Commerce environment, specifically related to site merchandising, product content creation, user experience, taxonomy, and/or internal searchExperience leading teams
    Technical experience in and using web-analytics tools, specifically Google AnalyticsUnderstanding of Search Engine Optimisation (SEO), User Experience (UX) and A/B TestingAdvanced Microsoft Excel skills

This job was originally posted as www.totaljobs.com/job/77533750