PPC Executive

Recruiter
The Purely Recruitment Company
Location
Oxford
Posted
30 Nov 2017
Closes
08 Dec 2017
Contract Type
Permanent
Hours
Full Time
Who will I be working for?

A forward thinking, successful and progressive company. Modern offices and a warm, welcoming culture await prospective new employees.

What will I be doing?

The PPC Executive is a newly created position and will work in close collaboration with the Head of Marketing Planning Insight and Analysis, the Head of Content, the Web Optimisation Lead and the broader Marketing team. This role is responsible for optimising the use of Pay-Per-Click (PPC) advertising across a variety of channels, including customer segmentation targeting, maximising reach and PPC effectiveness against agreed targets and ensuring measureable quantifiable ROI.

  • Management of AdWords, Bing Ads, Google Display Network, and paid social campaigns.
  • Daily maintenance and monitoring of keyword bids, impression share, quality scores and overall performance measurement reporting.
  • Make recommendations and advise on how online digital marketing can be improved and optimised to meet business KPIs, in conjunction with Web Optimisation Lead.
  • Perform keyword research and share findings with Web Optimisation Lead
  • Track & analyse results to identify potential opportunities for improvements
  • Create relevant ad copy to increase click through rate (CTR) and quality score to lower cost per click (CPC).
  • Implementation of A/B and multivariate testing to continuously improve ROI and performance
  • Creative copy performance monitoring, testing and optimisation
  • Provide landing page recommendations and insights from a paid search perspective
  • Provide monthly reporting to support the management team
  • Liaise with internal teams to ensure coverage of key categories & products in the search landscape
  • Stay up to date with the latest developments and trends across the PPC landscape
  • Work with the design team to create assets for display and social campaigns
  • What skills and experience are required

    • Demonstrated experience delivering successful PPC campaigns
    • Experience with Google AdWords, Google Display Network and Bing Ads
    • A working knowledge of digital marketing, particularly PPC & SEO
    • Excellent problem-solving skills to optimise and drive the best ROI
    • Excellent communication skills and able to work well as part of a team
    • A good working knowledge of Google Analytics
    • Experience with other paid marketing solutions including Facebook, Twitter & LinkedIn desirable
    • Experienced in all presentational packages and have strong presentation skills
    • Excellent organisational skills
    • Innovative and creative
    • Be thorough and precise, consistently delivering high quality results
    • Have experience of taking details of requirements and creating high quality professional reporting
    What are the company benefits?

  • As well as a lovely culture and modern office this role attracts:
  • Holiday: 25 days
  • Pension: Group personal pension plan with Scottish Widows - Matching contributions, maximum match dependent on role level (5%)
  • Private Medical Insurance cover for employee
  • Life Assurance 4 x base salary
  • Employee Assistance Program (EAP)
  • Cycle to work scheme Childcare vouchers
  • Company well-being days with external provider to share information and provide insights into individual well-being
  • Is there anything else I need to know?

    This role is offered on a permanent basis.

    We really hope this great role appeals to you and you decide to apply! We love hearing from you and really appreciate every single application that we receive. We wish we could respond to your CV personally but due to the high number of responses we receive this just isn't possible. Therefore if you haven't heard back from us within a week, your application won't be taken any further on this occasion. Thank you so much for taking the time to respond to our roles. We wish you all the very best for your job search.

    The Purely Recruitment Company is an Equal Opportunities Employer and operates as an Employment Agency for permanent recruitment and an Employment Business for temporary recruitment.


    This job was originally posted as www.totaljobs.com/job/77537872