Strategic Planner: Healthcare Advertising

Recruiter
RBW Consulting Solutions Ltd
Location
Manchester
Posted
02 Dec 2017
Closes
08 Dec 2017
Sector
Healthcare
Contract Type
Permanent
Hours
Full Time
**Healthcare and strategy experience essential**

I'm working with a well-known, creative, digital healthcare advertising agency in the North West, who are looking for a planner to join their strategy team in either London or Manchester.

The role requires the ability to take complex information and communicate in a simple impactful way to clients. You will have a highly scientific mind coupled with a strong understanding of marketing and the healthcare advertising industry. You will be someone from a healthcare/scientific background familiar with healthcare professionals and patient beliefs and behaviour, with experience in research, market insights and competitor analysis. Additionally you will be developing brand and communications strategies, preparing and giving client presentations, briefing creative teams and evaluating creative work.

You will be personable and resourceful person, able to work independently but also be able to liaise and advise across the whole agency. You will be skilled at building relationships with clients, inspiring trusted and long-lasting partnerships.

You will:

- Understand scientifically complex therapeutic areas, and able to acquire knowledge quickly in new therapy areas where required
- Provide key scientific insight to support in the strategic development of brands
- Apply knowledge of healthcare/pharmaceutical industry and regulatory code of practice constraints
- Understand markets, competitive environments and target audiences of client brands
- Provide up to date market research with which to create briefs and actionable next steps
- Provide strategic development, breaking down complex data and research into straightforward, consultative support
- Appraise creative work based on suitability of idea, strategic realisation, and resonance with customer
- Attend and contribute to strategically and creative-led meetings both internally and with clients

To be successful you will have:

- 2+ years in an advertising or marketing agency in strategic/planning role
- A life sciences degree
- An analytical mind and problem-solving attitude to all tasks
- A background in market research and/or business intelligence

To apply for this role, or any other planning roles I am working on, callDani WilliamsatRBW Healthcare Communicationson+44 (O) 1293 584 300or email your CV to dani. williams@ rbwconsulting. com

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