Email Campaign Marketing Manager

Recruiter
help link
Location
Leeds
Salary
Up to £35,000 per annum
Posted
30 Nov 2017
Closes
08 Dec 2017
Contract Type
Permanent
Hours
Full Time
Help-Link started life in a small Yorkshire town, and we’re now the country’s largest independent boiler installer.

Although we’re big - fitting over 10,000 boilers in the UK each year - we’re not too big for our boots. We’ve kept our down-to-earth local attitude, meaning we aim to give our customers not only the best price, but the best service. We’ve built our entire business around quality of service, affordability and professionalism

We are currently recruiting a Email Campaign Marketing Manager to join our successful Marketing Team. So, if you are looking for an enjoyable, challenging role and you have the key skills we would love to hear from you.

Role Summary

Reporting directly to the Marketing Director the Email Campaign Manager has full responsibility for CRM/ digital direct communications with customers for Help-Link.co.uk and other owned brands, owning strategy and hands on day to day delivery.

Think Big – Start Small – Scale / Fail Fast

The main objective is to aggressively grow the volume & effectiveness of new boiler sales from CRM at a commercially acceptable CPA, growing market share and leveraging / unlocking the potential of major untapped databases.

The successful individual will thrive in a fast-paced entrepreneurial environment, be commercially astute, and have a hunger for success. They will join an exceptional in-house team in UX design, CRO, social, commercial analytics, Digital Acquisition & lead generation.

Responsibilities

·Digital Customer Contact Strategy

·Marketing Automation management via Silverpop / IBM Marketing cloud

·Data + contact strategy for major untapped databases

·Bulk e-mail campaign delivery

Key Skills & Experience

Essential

·Delivering highly effective email marketing campaigns / marketing automation

·Results orientated

·Self-motivator

·Team player

·Data literate

·Highly numerate

·Advanced Excel skills

Desirable

·GA expert

·Educated to degree level

·Silverpop / IBM Marketing Cloud experience


This job was originally posted as www.totaljobs.com/job/77490967