Email Campaign Marketing Manager
Reporting directly to the Marketing Director the Email Campaign Manager has full responsibility for CRM/ digital direct communications with customers for Help-Link.co.uk and other owned brands, owning strategy and hands on day to day delivery.Think Big – Start Small – Scale / Fail Fast
The main objective is to aggressively grow the volume & effectiveness of new boiler sales from CRM at a commercially acceptable CPA, growing market share and leveraging / unlocking the potential of major untapped databases.
The successful individual will thrive in a fast-paced entrepreneurial environment, be commercially astute, and have a hunger for success. They will join an exceptional in-house team in UX design, CRO, social, commercial analytics, Digital Acquisition & lead generation.
·Digital Customer Contact Strategy
·Marketing Automation management via Silverpop / IBM Marketing cloud
·Data + contact strategy for major untapped databases
·Bulk e-mail campaign delivery
Key Skills & Experience
·Delivering highly effective email marketing campaigns / marketing automation
·Advanced Excel skills
·Educated to degree level
·Silverpop / IBM Marketing Cloud experience
This job was originally posted as www.totaljobs.com/job/77490967