Digital Marketing Associate

Tower London Ltd
London (East)
30 Nov 2017
08 Dec 2017
Contract Type
Full Time
- At least 2 years digital marketing experience within a retail company
- Experience managing PPC, SEO and Affiliate programmes
- Experience of Google analytics, and reporting on conversion and return on investment
- Strong understanding of current online marketing concepts, strategy, and best practice
- Experience in e-commerce, SEO, PPC, Email marketing, and social media are must-haves
- A marketing related degree, ideally supported by qualifications from Google

- Devise Search Engine Marketing strategies to drive online traffic to the company website
- Develop and manage brand, product specific and price-led digital marketing campaigns, their execution, budget and return on investment
- Utilise the full range of digital marketing tactics including paid search PPC (including Google, Bing, Yahoo, and Facebook), SEO and Affiliate Marketing sites and Publishers to drive awareness of the TOWER London website and product mix increasing conversion and transactions on the site along the way
- Lead the company’s interaction and partnerships with third-party sites
- Track conversion rates and analytics, suggest improvements to the website – report and analyze results from Google Analytics, Ad Words, and Ad Sense and via Sprout Social
- Improve the usability, design, content, and conversion of the company website
- Work with the Marketing team to deliver the social media strategy and original content for the company, our Affiliate Publishers, and our newsletters as well as any other CRM tactics as a part of larger integrated marketing, product and brand campaigns and the marketing calendar
- Evaluate customer research, market conditions, and competitor data
- Review new technologies and keep the company at the forefront of developments in digital marketing
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