Digital Communications Coordinator - Accountancy

London (Greater)
From £28,000 to £30,000 per annum
30 Nov 2017
08 Dec 2017
Contract Type
Full Time
My Client is looking for a Digital Communication of this large Accountancy firm in the concept, and production of website content, email marketing campaigns, social media and other digital projects.
This is a great opportunity for a Digital Marketing professional wishing to develop their skills in the industry or a recent graduate with a passion for digital marketing, who is keen to take the first step in their career.
Responsibilities Website and SEO
• Assist fellow digital team members in the upkeep and optimisation of the corporate website and microsites. Includes adding new pages, updating content and identifying and implementing site enhancements based on analytics.• Ensure website pages are correctly optimised for SEO, conduct keyword searches, add relevant in-page links and advise marketing and BD managers on effective copy for web.• Develop landing pages and on-page content to support campaigns and SEO activities.• Provide campaign performance analysis and give regular feedback to BD managers.• Planning and executing the timely delivery of engaging content across the website and all social media channels.
E-mail •• Advise Marketing/BD Managers and Partners on email marketing and digital best practice and help with the production and implementation of national multi-channel campaigns.• Help to craft engaging email and web copy and offer editorial advice to make improvements.
Social media• Writing and scheduling tweets and LinkedIn posts using Hootsuite. • Posting content onto Instagram.
Reporting/analytics• Provide regular website reporting for campaigns advising BD managers to fully optimise pages for SEO.• Provide regular email reporting for campaigns, giving details of open rates, click rates and undeliverables.
Other• Be a brand and house style ambassador and encourage others to comply with the guidelines.
Ideal candidates must have a minimum of one year’s previous experience using a website CMS, Previous use of the Sitecore CMS an advantage. Good experience using Google Analytics an advantage. SEO copywriting experience is desirable but not essential . • Can demonstrate an understanding of and can edit basic HTML. • A working knowledge of Photoshop software is an advantage.

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