Social Media and Content Strategist

4 days left

Location
London
Salary
£35000 - £40000 per annum
Posted
17 Nov 2017
Closes
15 Dec 2017
Ref
00075915
Contact
Recruitment Genius Ltd
Sector
Public Sector
Function
Marketing
Contract Type
Permanent
Hours
Full Time
This company is a national fertility-focused healthcare group with a variety of interrelated businesses providing complementary services under numerous brands. They are seeking a Social Media and Content Strategist to lead their social media efforts and provide content across all their businesses. This is an exciting and ambitious role in a fast-growing marketing-driven business with international ambitions.

The group comprises:
- A mid-market national chain of fertility clinics which provides a range of high quality treatments.
- A London-based fertility clinic specialising in genetic testing.
- The UK's largest sperm bank (expanding internationally)
- Bank Offering egg freezing and egg donation services.
- An ultrasound and diagnostic services centre.

Key Responsibilities
- Manage all social media platforms for all businesses.
- Create and direct social media strategy and ensure that it aligns with overall brand communication strategy.
- Create and distribute exciting and engaging copy and content for all companies.
- Create a content plan in conjunction with relevant departments and stakeholders.
- Ensure that social media activity is coordinated within the wider marketing team/calendar.
- Grow online communities, bolster engagement/goodwill across social media platforms.
- Promptly engage with any communications or enquiries that come via social media.
- Establish social media monitoring tools to help continuously improve our strategy.
- Write and post relevant and engaging blog posts for each company, and proliferate them across social media platforms.
- Create other content as required (when working with partners, third parties, influencers).
- Develop, draft and distribute e-newsletters in conjunction with relevant departments for patients across each company. Participate in and initiate other customer relationship management tools.
- Create and distribute internal monthly newsletters.

Required Skills / Qualifications
- 3+ years' experience of social media marketing.
- Experience managing Facebook, Twitter and other social media platforms.
- Experience with / knowledge of social management, listening and performance tools.
- Excellent writing skills, and the ability to create engaging, platform-specific content.
- Excellent attention to detail and proofreading skills.
- Familiarity with the fundamentals of SEO, tracking, analytics and other digital marketing skills.
- Must be enthusiastic, self-motivated and able to thrive in a non-hierarchical environment.
- Must have a client-centric approach and a passion to help people.

Preferred Skills / Qualifications
- Knowledge of / past experience working in the fertility field and industry would be desirable, but not essential. Quick learners more than welcome to apply.
- Science writing experience.
- Experience working in a strictly regulated environment.
- Experience writing press releases and dealing with the media.

Apply for Social Media and Content Strategist

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB


4000 characters left


By applying for a job listed on Independent Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.