Digital Content Executive

Location
Rugeley
Salary
£23000 - £25000 per annum
Posted
16 Nov 2017
Closes
14 Dec 2017
Ref
00075851
Contact
Recruitment Genius Ltd
Sector
Public Sector
Function
Marketing
Job Level
Executive
Contract Type
Permanent
Hours
Full Time
Want to be a part of an innovative and ever-evolving brand that is the UK's no.1 in its field? Are you a dedicated and passionate about digital marketing? Then read on!

The brand first launched back in 1997 and swiftly grew to become the UK's no.1 learner driver software brand. Having helped over 11 million learners prepare for their tests, the brand is now available across multiple platforms including PC, DVD, digital download, online training and apps to suit the ever-changing needs of the learner.

This company now have an opening for a Digital Content Executive; some details of the role are below.

THE ROLE:
- Responsible for the brand's CMS including the day-to-day management of the web site
- Create targeted and fully optimised copy for B2C and B2B
- Implement successful SEO strategies to increase targeted traffic to the brands websites
- Work with the marketing team to create and execute a content strategy to support the brand's key objectives
- Identify and implement digital marketing activities to drive revenue, improve reach and increase engagement
- Identify and utilise key influencers/brand ambassadors
- Responsible for the growth and development of the brand's affiliate scheme
- Conduct regular website audits to ensure relevant messaging and content is accurate at all times
- Conduct regular research, surveys and split testing to identify areas of improvement for the brand's website and digital presence
- Assist the Marketing Manager with the development and implementation of timely marketing campaigns
- Monitor Google Analytics, implement goals and suggest opportunities to improve website content
- Analyse key data and present findings to justify future campaigns and activities
- Ability to create and maintain regular reports to monitor key metrics to measure the success and ROI
- Ensure that the brand guidelines are adhered to
- Work with internal and external developers to manage and execute agreed projects

SOME OF THE SKILLS REQUIRED:
- Understanding of the digital content strategy
- Ability to create engaging content for a wide variety of markets and varied audiences
- Ability to analyse key metrics and turn into meaningful insights and recommendations

DESIRED EXPERIENCE & QUALIFICATIONS:
- Educated to Degree/HND level in digital marketing or similar
- A level in English language and Maths
- 2 years+ experience in digital marketing
- A good understanding of SEO and best practices
- A thorough understanding of Google Analytics
- Good understanding of CMS platforms including Drupal and Wordpress would be an advantage
- Experience in web marketing, including blogging, working with influencers, discussion forums and brand ambassadors would be an advantage

SOME OF THE PERSONAL QUALITIES WE'D LIKE:
- Strong in multi-tasking; organised and thorough
- Good at presenting and have the confidence to do so to large numbers of people
- Exceptional attention to detail
- Creative thinker
- Excellent organisation and planning skills