This innovative, digitally led, hospitality / leisure business is on the cusp of significant growth and are seeking a Marketing Director to work with the executive board in driving app downloads. As an experienced marketer, ideally having worked on mobile apps, you'll be adept in creating a strategic marketing plan whilst also grounded enough to roll your sleeves up and deliver the tactical implementation of the strategy each day. You'll initially be working with digital, creative and media agencies to deliver your plan but over time will grow and develop a team with a strong digital bias. If you want to take the leap to an innovative business which can offer you the opportunity to develop to board level and be part of a rapid expansion then this is the move for you.
·Create and implement comprehensive marketing strategy to raise awareness and increase app downloads.
·Regularly monitor activity and report marketing results and ROI to the board.
·Research competitor and market activity to adapt and tailor promotional campaign activity and lead in core markets.
·Maximise use of customer data for effective, targeted campaign activity.
·Run all online marketing and web analytics using tools including Google Analytics, Webtrends and Google Adwords.
·Proven experience in marketing leadership role.
·Knowledge and experience of consumer marketing within either App based businesses or in the leisure, hospitality and tourism market.
·Excellent leadership and people development skills.
·Used to working with board and being accountable for full ownership of marketing strategy.
This Marketing Director job is commutable from Manchester, Liverpool, Chester and Warrington locations.
MET Marketing is acting as an employment agency in relation to this Head of Marketing job.