Head of Digital Acquisition/Marketing Manager(online, apparel)

Venator Recruitment Limited
London (Greater)
13 Nov 2017
16 Nov 2017
Contract Type
Full Time
My client is a successful retail brand currently looking for the Head of Digital Acquisition/Marketing Manager (online, traffic, apparel) to join growing team.

The Head of Digital Acquisition Manager is accountable for the customer journey work step 6, to drive "Traffic" that converts and introduces new customers on a global scale. This role is about defining and executing the company digital marketing strategy direction to achieve the business goals. This person is responsible for activating paid media (Pay-Per-Click, Shopping, Affiliates, Display, Paid Social Ads and Remarketing) and part-paid (SEO / Organics). This is very much a 'hands on' role requiring the individual to not only plan but work closely with agencies to implement the activation campaigns. The ambition is to bring all the acquisition channels in-house. This role is also responsible for creating the right mix of spend and resource between channels, for creating a programme of activities to maximise returns, and managing the paid media software and agencies to meet company demands.


A) Pay-Per-Click (PPC) Marketing

* Delivery of strategic workplan for website sessions (across all mediums)

* Creation of paid-media / part-paid media forecasts

* Ensuring that monthly spend is set to maximize profit

* Managing agencies to ensure campaigns are optimised

* Ensure integration with the marketing calendar plan through promoting the latest campaigns / themes / product launches and promotional offers

* Manage regular reporting to key internal stakeholders against key KPIs and suggest optimisation improvements

* Regular analysis to identify new paid media trends, opportunities and markets

* Ensure all campaigns are up to date with latest stocked products via product feeds to ensure maximum visibility across the different paid media channels

* Working closely with international development to establish strategies and objectives as well as providing day to day support

* Ensure the latest technology is rolled out across our platforms

* Ensure cannibalisation of SEO visits does not occur

* Work with the Sales Director to review and set bid management strategies

B) Google Shopping

* Manage agencies to optimise the paid search shopping campaigns, product feeds and product inventory data to maximise Traffic/CPA/Revenue through Google Shopping, Bing Shopping and other relevant shopping channels.

* Management of product inventories and bidding strategies to maximise Traffic/ROAS/Revenue across shopping comparison sites.

* Ensure the latest shopping technology is rolled out across our platforms

C) Search Engine Optimisation (SEO):

* Ensuring compliance with latest search engine best practice guidelines (e.g. Google Webmaster guidelines)

* Ownership and delivery of strategic work plans for SEO

* Regular analysis to identify new SEO trends, opportunities and markets

D) Affiliate Marketing, Partnerships and Facebook Display / Remarketing

* Delivery of affiliate communication and Facebook display / remarketing adverts.

* Ensuring that affiliate and Facebook advertising costs are reconciled against actual performance.

* Liaise with affiliate management agencies to launch and manage promotions and extend our affiliates network.

* Regular analysis to identify new opportunities.

* Work with the Sales Director to research and execute optimisation strategies.

Person profile and skills

We are looking for a confident and dynamic individual who is looking to work in a fast-paced independent retailer.

* A knowledge and understanding of digital multi-channel management

* A working knowledge of paid media channels not limited to social, display and PPC

* Ability to focus and manage simultaneous work streams.

* Adaptable to re-target resources to deliver short term goals and tasks.

* Excellent excel and written skills

* Appreciation of customer acquisition via current social, viral and digital marketing strategies

* Ability to identify non-movers and suggest sell through strategies

* Qualified to degree level or equivalent

Interested? please get in touch with *********************
This job was originally posted as www.jobsite.co.uk/job/959529091