Email Marketing Executive

Beyond The Book Ltd
12 Nov 2017
17 Nov 2017
Contract Type
Full Time

If you're looking for an opportunity to really kick start your career, and already have some experience (perhaps an internship or similar) working within Email Marketing, then this Email Marketing Executive role could be just the opportunity you've been looking for.

Our Client

Imagine working as part of a large corporation which operates over 20 businesses across the UK whilst maintaining true family values, where you'll feel truly part of the team. Located in Northampton, our client has been established for over 200 years, and offers security, and a genuinely fun and friendly culture.

There is a great opportunity here for someone to join a wider Marketing team and really build a career in Email and Customer Marketing.

The Role

This role reports directly in to the Marketing Manager and is focused around the customer life cycle. You'll be responsible for the development, management, execution and reporting of all Email Marketing campaigns via the internal CRM system. You'll also be responsible for the management of customer marketing data, so this is a great opportunity to develop your understanding of customer segmentation and data analysis as well as the creation of creative email campaigns.

Key responsibilities will include:

·Customer segmentation and targeting
·Email campaign management
·Data collection, management and cleansing
·Pro-actively keeping up to date with data protection

About You

You'll be commercially driven and understand the importance of driving customer conversion, so you'll be intrigued by email subject lines, offers and deals and calls to action.

You will ideally have at least 1 years' experience in a similar role working with Email Marketing and using a CRM system. We're looking for someone who understands the importance of Email Marketing in the overall customer communication plan and who understands the importance of targeted campaigns.

The ideal candidate will be analytical and will want to understand the success of the campaigns and make suggestions for improvements that could be made.

Sound like you? If so, please send your CV today or call me for more details!