Senior Lifecycle Marketing Manager

Recruiter
INTELLIGENT PEOPLE LTD
Location
London (Greater)
Salary
£55000 - £60000 per annum + 20% bonus + benefits
Posted
12 Nov 2017
Closes
17 Nov 2017
Contract Type
Permanent
Hours
Full Time
Working for a world leading travel and tourism company, the Senior Lifecyle Marketing Manager / Head of CRM / Senior Digital Marketing Manager will launch a brand new "post transaction marketing" proposition, developing strategies to cross-sell and upsell products to customers before they travel and during their stay.

The successful candidate will work on the UK and US territories at first, before rolling the initiative out globally.

The Senior Lifecyle Marketing Manager / Head of CRM / Senior Digital Marketing Manager will be responsible for:
*Complete commercial ownership of this marketing channel, driving revenue growth and profitability
*Working closely with in-destination teams to find relevant products for customers
*Building a world class CRM program - email and push notification
*Working with the product and tech teams to build the mobile app and integrate 3rd part APIs
*Owning the front-end look and feel of the mobile app, optimising for conversion
*Managing global partnerships with large 3rd parties
*Working closely with senior stakeholders on overall growth strategies

The Senior Lifecyle Marketing Manager / Head of CRM / Senior Digital Marketing Manager will have:
*Strong b2c marketing experience, including mobile / app marketing and CRM
*Excellent analytical skills and a data driven mindset
*Great communication skills and stakeholder management experience
*Good project management experience
*Strong commercial acumen

This is an amazing opportunity for a talented Senior Lifecyle Marketing Manager / Head of CRM / Senior Digital Marketing Manager to join a market leading travel company and own a brand new proposition with huge potential. The company are looking to invest heavily in this area, with a 7-figure sum set to be spent on the tech to support this.

Intelligent People is a specialist Senior Lifecycle Marketing Manager recruitment agency.

Senior Lifecyle Marketing Manager / Head of CRM / Senior Digital Marketing Manager