Content Marketing Manager

BPS World
13 Nov 2017
16 Nov 2017
Contract Type
Full Time
Content Marketing Manager

BPS World is a resourcing specialist with a difference, we believe in rethinking the world of resourcing to deliver a best in class service for our clients and candidates.

We are currently growing quite rapidly and as a result an opportunity has arisen for someone to join our forward-thinking marketing team. Placing content at the heart of our success in 2018, this new position is to own the company content strategy.

Key responsibilities include:

- Develop top of funnel content for our ecosystem such as blogs, social updates, infographics, interviews etc.
- On a day-to-day basis work closely with Head of Marketing, sales/account managers and outside agencies to execute plans & projects.
- Work closely with the PR agency to repurpose hero content.
- Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan, meeting the business objectives at the lowest possible cost.
- Editorial requirements include basic SEO understanding, content categorisation and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
- Work with the sales team to develop campaigns, nurture leads and increase the number of new business opportunities.
- Crafting tailored and personalised email campaigns using HubSpot.

The ideal candidate will have a passion for editing and creating cutting edge content. You will understand how to engage the end user and have an eye for taking content and adding the BPS tone of voice.

In order to be considered for the position of Content Marketing Manager, you will have the following skills and experience:

- Proven experience in creating content for the web and growing a social audience
- Excellent understanding of all aspects of marketing
- Proven track record of delivering multi-level / channel initiatives and campaigns
- Proven experience in creating highly engaging content
- Experience working with HubSpot would be preferable but not essential
- Strong content writing skills
- Excellent organisational skills and strong attention to detail

If you would like to join a rapidly growing, global organisation and take that next step in your career then please contact Kirsty Packer at BPS World for more information or click `apply` now
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