Ecommerce & Marketing Manager - Playful Premium Womenswear Bran

Recruiter
Elite Associates
Location
London (Greater)
Salary
£40,000 - £49,999
Posted
13 Nov 2017
Closes
17 Nov 2017
Sector
Retail
Contract Type
Permanent
Hours
Full Time
Ecommerce & Marketing Manager - Playful Premium Womenswear Brand

On behalf of this exciting brand, I am looking for a Marketing and Ecommerce Manager experienced in customer retention, ecommerce management, buying and photography, copywriting and SEO, collaborations, PPC, paid marketing, email newsletters, and social media marketing.
Our client is playful, fashion forward premium fashion womenswear label that takes inspirations from modern art and incorporates fun, eccentric prints and textures into their accessories and RTW collections.
The Marketing Manager & Ecommerce role encaptures a number of key responsibilities, all which are listed below. If you can confidently tick all the boxes below, please email your updated CV to samantha@eliteassociates.co.uk
Customer retention
*Manage the segmentation of customer data.
*Drive the marketing and loyalty campaigns around the tiers of customers.

E-Commerce Management
*Mentoring and managing two team members.
*Manage functionality of the brands website (Magento).
*Point of contact for any potential external partners; Digital Developers, Warehouse, Affiliates, and any other contractors, ensuring coordination is running smoothly and any problems are ironed out, including site and other digital tools functionality.
*Manage e-commerce orders until fulfilment.
*Manage Customer Service.
*Update website policies and resolve any issues related to the website usage, orders, shipping.

Buying and photography
*Seasonal buying for e-commerce and press gifting based on OTB provided by the Managing Director.
*Managing the sales campaign, discounts and ensuring we are aligned with competitors.
*Co-ordinating shoots with the CD, select photos for the website.

Copywriting and SEO
*Manage all content on the website (Magento), including imagery, product descriptions, content and blog.
*Work closely with the Creative Director to manage and update the content schedule monthly.
*Create all product feeds, adding product descriptions, attributes, meta details, optimising images and ensuring that process adheres to SEO best practice.
*Merchandise Online offer.
*Optimise and improve the online customer experience to maximise conversion.
* Coordinating SEO across the site from products, categories, pages and social media.
*Identify SEO possibilities for growth and implement, including reviewing the IA and ensuring the site is adhering to best practice.

PPC & Digital Advertising
*Manage Google AdWords account, including budgets and reporting.
*Set and run the campaigns and adjust accordingly.
*Support marketing with competitions and advertising.
*Manage and coordinate Affiliates
*Build and manage social media ads.

Email Marketing
*Manage Mail Chimp platform.
*Brief email to our DM agency, providing content and artworks.
*Schedule email marketing activity.
*Manage email marketing database and affiliates.

Analytic & Reporting
*Weekly and monthly performance reporting of site and correlated digital marketing activity, focusing on traffic, engagement, conversion and sales.
*Identify ways to drive traffic, conversion, customer retention and overall online improvements.
*Email marketing performance reporting.
*End-of-season sales & merchandise reporting (bestsellers by category/product, before and after markdowns).
*Constantly monitoring of e-commerce' industry best practice and strategy planning.
*Monthly social media reporting.

Social Media Marketing
*Act as Manager/Editor of all branded social media channels: Facebook, Twitter, Pinterest, Tumblr.
*Strategise with the Creative Director who owns Instagram.

Social Media Marketing
*Devise the weekly social media editorial calendar.
*Create trackable content using Google Analytics Tools.
*Plan, create, produce, and manage sponsored campaigns across Facebook, Instagram and Twitter utilising Facebook for Business tools and Twitter for Business.
*Track campaigns and report social media monthly performance (Facebook for Business,Twitter Analytics, Google Analytics).
*Monitor content performance daily.
*Work with the sales agents to monitor our wholesale partners SM activity, forming marketing strategies when possible.
*Manage and allocate budgets to campaigns to maximise results.
*Work to maximise engagement and followers base.
*Engage with brand stakeholders, social media influencers, clients, and stockists on social media.
*Brief Creative team on visual assets needed for specific campaigns.
*Keep updated and test latest social media marketing tools, platforms, new technologies, app updates.

Collaborations
*Work directly with the Creative Director and MD to highlight key collaboration partners.
*Manage the collaborators and the SM and content surrounding this.

Send your updated CV directly to samantha@eliteassociates.co.uk or apply via the link below.
Please note, due to the number of applications received only successful candidates will be contacted.