Marketing Manager - UK (9-12 months Maternity Leave Cover)

Recruiter
Ortolan Group Plc
Location
Edinburgh
Salary
£28k - £31k pa + Benefits
Posted
13 Nov 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time

Marketing Manager - UK (9-12 months Maternity Leave Cover)
Edinburgh
Salary: up to £31k per annum + Benefits

Our client is now looking for a Marketing Manager to join their existing team. Your responsibility will be to support the Head of Marketing to deliver the planning, development and implementation of their UK marketing strategies, marketing communications, and public relations activities, both external and internal in line with budgeted spend.

This is a temporary 9-12 months contract to cover maternity leave.

Key Objectives:

  • To develop, in conjunction with Head of Marketing, and implement the marketing strategy for the organisation
  • Develop both traditional and digital marketing initiatives for their venues to increase consumer awareness and to increase conversion of enquiries and sales
  • Manage and create high quality creative and digital work with their agency partners and suppliers
  • To create and implement Social Media strategy

Duties & Responsibilities:

  • Define, position and implement the annual marketing plan and strategic objectives
  • Liaise with advertising, digital and creative agencies on both digital and comms production
  • Monitor, review and report on all marketing strategies
  • Work with the Head of Marketing to deliver an effective PR strategy
  • Management of their UK website ensuring content is up to date at all times
  • Delivery of the Social Media strategy for the UK
  • SEO - lead on-going optimisation of all UK websites
  • Research and evaluate innovative ideas and industry trends and make recommendations to the Head of Marketing
  • To manage all aspects of print production, receipt and distribution for the UK
  • To effectively manage the UK venue marketing budget
  • Manage company marketing collaterals, mail shots, events, newsletter and other methods of communicating with clients both potential and existing
  • Manage internal communications for the UK such as the Company Newsletter, Twitter and Facebook Accounts and online marketing, utilise Marketing Executives to effectively promote Company awareness
  • Development and maintenance of marketing databases
  • Review all industry awards and work with the operations team to ensure recognition of individual and company achievements
  • Work in collaboration with industry partners and advertisers
  • Compile editorial for use in trade publications, both proactive and reactive
  • Analyse advertising ROI and researching new platforms/publications (online and offline) for all venues
  • Attend relevant Sales & Marketing and client meetings throughout the UK
  • Ideas creation to support 'positioning' - campaigns, gift ideas, sales and marketing promotions

Key Attributes

  • Innovation and passion for delivering a successful marketing strategy
  • At least 4 years' experience in similar role, experience of hospitality sector an advantage but not essential
  • Educated to degree level or equivalent in relevant subject
  • Be able to communicate effectively and succinctly with personnel of all levels
  • Have excellent written and verbal English skills
  • Strong copywriting skills
  • Be organised and have the ability to prioritise workload
  • Strong analytical and project management skills
  • Excellent document writing skills
  • Good understand of technology and how this benefits the overall marketing strategy such as MS Excel, Word, PowerPoint, Adobe, CMS Systems
  • Understanding of financial P&L's and budgets
  • Have the confidence and ability to create and deliver presentations
  • Excellent knowledge and understanding of the use of social media and new lines of communication
  • Have an upbeat and positive attitude
  • Previous experience of hosting websites and blogging would be desirable
  • A passion and knowledge of food would be a distinct advantage
  • This role does involve an element of travel throughout the UK

By applying for this role, your details will be sent to Ortolan People, who are acting as consultants for the hiring company. Ortolan People are engaged to provide recruitment support in processing applications. We will endeavour to respond to all applicants within three working days. Occasionally for roles with a very high volume of applicants, this may not be possible.


This job was originally posted as www.jobsite.co.uk/job/959526083