SEO / PPC Manager

Recruitment Genius
13 Nov 2017
12 Dec 2017
Contract Type
Full Time
This is an exciting opportunity to join a marketing content creationagency based in North West of England. They operate through 2 brands;One of the world's leading animated explainer video agencies. And adisruptive content creation agency. Through these brands they haveworked with 1,000+ clients from 40+ countries. The role They arerecruiting for an SEO / PPC Manager to help them improve their organicsearch rankings, paid search ROI and paid social media ROI. Your rolewill be to manage all aspects of their paid search, paid social and SEOactivities. You will have the support of their creative team who willcreate the content you require to support tests, experiments andcampaigns. Your role will be to set up campaigns, tests and experimentsto find new opportunities to generate rankings, traffic and leads.Responsibilities - Planning and designing the company's paid search,paid social & SEO strategy. - Creating, testing and optimising paidsearch and social campaigns including; keyword research, ad copy,landing pages, bidding, audience targeting, budget management &competitor analysis. - Planning SEO campaigns including keywordresearch, opportunity analysis, competitor profiling, organising linkbuilding, research and data gathering. - Implement and maintain a systemto accurately track the ROI of paid search, paid social and SEO. -Design & implement regular campaign and landing page tests toimprove performance, website conversions & ROI - Perform SEO (onpage and off page) audits and create recommendation documentation formaintenance and improvements. - Attain and maintain excellent technicalon page SEO for company websites. - Champion SEO best practice toincrease traffic and rankings. - Assist with gap analysis and competitorreviews to identify potential threats and opportunities in the paidsearch, paid social and SEO landscape. - Assist with on page conversionrate optimisation tests and implementation. - Knowledge of coding bestpractices, creating landing pages, editing titles & meta tags. -Keep up-to-date with the latest industry news and be proactive inhighlighting changes needed to maintain best practice strategy. - Assistwith content marketing & digital influencer outreach activities. -Monthly strategic reporting and working towards defined KPIs. Experience- Strong Technical SEO & PPC knowledge with a minimum of 3 years'experience in a similar role. - Google Analytics and Google Adwordscertified is desirable. - Experience of using SEO Analytics tools. - Theability to prepare SEO and PPC reports. - Strong analytical knowledgeand experience. - Knowledge of HTML, CSS, WordPress and/or otherwell-known CMS systems. - Can demonstrate successful SEO techniques andhigh result placements for a website. - In-depth knowledge of GoogleAnalytics and Google Webmaster Tools. - Excellent communication. -Excellent organisational and planning skills. Commutable from Southport,Ormskirk, Skelmersdale, Preston, Liverpool - provided by Dice CMS, COMPETITOR ANALYSIS, GAP ANALYSIS, GOOGLE ANALYTICS, HTML, SEO, WORDPRESS