Digital Marketing Manager - Contract, Pharma, Surrey, Digital

Recruiter
S E C Recruitment Limited
Location
Surrey
Posted
13 Nov 2017
Closes
16 Nov 2017
Sector
Healthcare
Contract Type
Contract
Hours
Full Time
Digital Marketing Manager

Digital Marketing Manager - Contract, Pharma, Surrey

Duration: 6 months
Rate: Very competitive, please contact me directly for this
Location: Surrey

If you are looking for a change so you can work in a fun and friendly environment for a very reputed pharmaceutical organisation, why not apply for this role today?

Role

He/she will be responsible to take a lead on developing and executing innovative, integrated and effective UK digital communications solutions. These solutions should meet the needs of target customers and support the company business goals and financial objectives.

Main Responsibilities

* Work with brand teams to identify common needs or business opportunities for which digital capability or solutions are required
* Identify priority activities aligned to priority brands, their critical success factors and customer insights
* Act as the local digital lead, often driving campaigns through to execution or supporting the country brand lead with advice and guidance
* Manage the production of highly effective digital content ensuring that is always vibrant, engaging, on message and conforms to the very highest standards of practice
* Manage content and customer experiences across all digital channels, including websites, email marketing, search, third-party advertising, social media and mobile
* Ensure involvement and consultation with our audiences and other key stakeholders when developing digital activity
* Maintain excellent knowledge of the trends and direction of digital media, to enable identification and development of innovative solutions to drive business goals
* Develop constructive internal cross functional relationships with appropriate departments (for example: legal, medical, brand marketing) to facilitate team working, the exchange of information and development of business opportunities
* Identify and adopt best practice. Proactively provide digital marketing expertise, with a view to strengthening brand plans or supporting implementation of digital tactics
* Delivery of programmes within agreed timelines and within agreed budget
* Programme issues resolved in a timely manner (e.g., resources, timelines, communication and other problems)
* Compliance with relevant internal and external procedures, e.g., global standard operating procedures relating to promotion, ABPI code of conduct

Skills/Requirements

* Degree or equivalent education
* Digital marketing experience in pharma or other sector
* Experience of a wide range of digital platforms and channels
* Strong understanding of online user behaviours and information architecture
* Capable management of agencies
* Proficient in web analytics: collection, interpretation and subsequent action to deliver on organisational objectives and business plans
* Understanding of the UK regulations surrounding digital media within the healthcare environment
* Demonstrated experience in managing projects, programmes, or work streams of varying levels of complexity
* Experience with managing and aligning stakeholders of varying levels of complexity
* Commercial experience (e.g., sales, marketing, commercial operations.)

Preferred:

* Brand marketing experience - brand planning
* Good presentation and facilitation skills
* Fluent with technology solutions to manage projects including appropriate Microsoft Office programs (i.e., Word, Excel, PowerPoint)
* Demonstrated strength in business analysis

Not ready to apply or have some questions first? No problem, please feel free to contact me, Juber Rahman at any time on Phone number removed / Email address removed