Marketing Director

Andy Fish
London (Greater)
13 Nov 2017
16 Nov 2017
Contract Type
Full Time
Marketing Director - Pharmaceutical company based near Slough, Bucks.

Excellent negotiable basic salary, car allowance, bonus & benefits.


To lead and champion the development of an industry-leading approach to pharmaceutical marketing through a team of champions and experts who can research, co-develop, internally sell and implement a clear and cohesive Marketing Plan to deliver the UK sales targets.

Role Requirements:

- Sets a clear vision and a set of standards/expectations for the team which is congruent with the company vision and reinforces these through regular communication so that others are inspired to follow.
- Ensures that high calibre individuals are recruited for all roles within the team.
- Takes a strategic approach to staff development to identify future needs of the business
- Delegates very effectively to effectively deliver the required Company objectives to time and budget by offering developmental opportunities to make the best use of the people skills and capabilities available
- Works with internal stakeholders in a highly effective collaborative approach to design and implement performance incentive schemes that are in line with a high performance culture.

- Leads the Development of a Customer Centric Brand Planning process throughout the organisation
- Brand plans are developed and approved within the framework of the UK and European planning process.
- Planned activities and expenditure is clearly linked and aligned with brand strategy and European direction.
- Brand plan sets clear expectations, objectives and key performance indicators for all individuals and functions to enable effective implementation at an operational level. There is a clear link between the brand plan, forecast and planned expenditure (i.e. one delivers the other).
- Performance against plan for all planned activities and deliverables is monitored and reported on a monthly basis, with variance identified and acted upon appropriately.
- Promotional mix is appropriate and in line with brand strategy, critical success factors and product life cycle.
- Innovation and an entrepreneurial spirit is evident throughout the plan and its implementation.
- Tactics are defined that enable both a physical and virtual presence as appropriate.
- Brand plan reflects both market and customer insight and all appropriate sources to gain such insight are utilised (Inc formal market research).
- Regularly engages with key customers and appropriate bodies to gain insight and drive business objectives
- Identifies opportunities to stimulate customer centric innovation throughout the sales team.
- Where appropriate, plans are developed for further product development e.g. line extensions, new license indications, in order to optimise sales throughout the course of the product life cycle.
- Individual brand plans align to the long term and strategic direction of the organisation.
- Individual brand plans are developed in the context of the broader brand portfolio of the organisation (both present and future), identify synergies or potential conflicts between brand plans, and the impact of any planned activities on other functional areas within the UK or European operation.
- Regularly and frequently dedicates time to driving fresh and innovative thinking to refine and evolve strategy, focussed on maximising profitability for the organisation and benefit for the NHS and patients.

Technical/Professional Knowledge:

Essential -

- Proven experience designing, and developing Marketing strategy, within an international brand framework.
- Proven leadership skills with highly effective communication, networking and influencing capability both with senior internal and external stakeholders.
- In-depth and current understanding of the secondary care market and proven ability to successfully commercialise brands to deliver business objectives in the UK.
- Proven expertise leading a cross functional team to drive brand performance within the UK.
- Proven ability to develop and successfully deliver annual revenue, cost and/or profit plan across a team, brand or Business Unit.
- Substantial and successful experience gained in managing teams of sales professionals and/or marketers within a pharmaceutical organisation.
- P&L management responsibility.
- Degree level education (or equivalent).

Desirable -

- Substantial experience gained in managing teams of sales professionals (including sales managers) and marketers within a pharmaceutical organisation.
- Proven ability to develop and lead the implementation of Key Account Management within a specialty business leading to high performance.
- Professional qualification obtained in a relevant subject - e.g. MBA, CIM etc
- Previous experience of leading a business unit assuming full responsibility for sales and marketing
- Previous experience of negotiating and successfully delivering cross-company alliance projects that deliver additional profit for Business Unit/ Company.
- Experience working within a relevant NHS role.