Global Acquisition Marketing Manager

Recruiter
Intelligent People Ltd
Location
London (Greater)
Salary
£35000 - £45000 per annum + bonus
Posted
12 Nov 2017
Closes
17 Nov 2017
Contract Type
Permanent
Hours
Full Time
This role is with a global brand that's experiencing 50% annual growth, in an industry that's expanding by 20% annually, with millions of active customers. The Global Acquisition Marketing Manager / Marketing Analyst / Performance Marketing manager role involves leading complex global marketing programs that acquire consumers and some business customers across all global territories.

The Global Acquisition Marketing Manager / Marketing Analyst / Performance Marketing manager will :

-Build creative briefs and work with creative services team to bring programs to life
-Partner with vehicle managers to execute integrated programs, ensuring alignment with overall global calendar and strategies
-Manage end to end execution of programs across multiple channels including: email, in product messaging, webinars, events, blogs, videos, display campaigns, and more
-Incorporate test and learn strategies into execution and report on learnings
-Track and report on vehicle performance for programs
-Act as a key resource to global team as a localization expert across key programs.
-Add value up front in the marketing process when defining key product positioning and messages in local languages and downstream after marketing materials have been translated to ensure quality content

Candidates for the Global Acquisition Marketing Manager / Marketing Analyst / Performance Marketing manager role must have:

-Strong marketing experience in a transactional eCommerce environment, such as travel, retail, media, entertainment, airlines, etc.
-Experience delivering complex marketing programs, ideally internationally.
-Proven ability to manage against goals and exceed them
-Expertise and proven success in B2B and B2C acquisition tactics and channels
-Strong analytical and communication skills
-Strong stakeholder management skills

This role also requires fluency in French, German or Italian.
Intelligent People is a Acquisition Marketing