Conversion Optimisation Manager

13 Nov 2017
16 Nov 2017
Contract Type
Full Time

The successful applicant will be an individual with a passion for Conversion Optimisation & Usability. You will be primarily responsible for delivering optimisation products and services both used within and sold externally to Jellyfish clients. The successful applicant will have a proven track-record of how to research, plan, implement, manage & report on successful projects and stand-alone optimisation deliverables..

  • Reporting to the Senior Conversion Optimisation Manager to deliver & evolve the landing page optimisation function
  • Ability to plan, execute & manage high quality landing page optimisation projects and website usability audits in a timely manner and within budget.
  • Ability to troubleshoot and spot existing issues with Client optimisation tests/projects & landing pages and present results internally or externally through the production of high quality documentation, as well as verbally.
  • Produce detailed client facing website audits & usability reports, identifying areas of opportunity to improve conversion through usability enhancements.
  • Troubleshoot and spot existing issues with optimisation test set ups and present results internally or externally through the production of high quality documentation.
  • Work closely with the Senior Conversion Optimisation Manager to produce Jellyfish point of view and best practice guides for distribution to clients and on the company blog.
  • Produce client facing reports containing analysis, surfacing trends and recommending areas for improvement of both websites and related marketing activity.
Knowledge & Experience Requirements
  • Experience working on the creation, optimisation and management of Landing Pages
  • Experienced in using A/B and multi-variant testing technologies.
  • In depth understanding of Jellyfish’s marketplace and informed in new and emerging initiatives
Skills requirements
  • Understanding of how to use web analytics & user behaviour monitoring data.
  • Understanding of how to apply user-centred interaction design & mainstream usability principles & methodologies when forming optimisation recommendations.
  • Understanding of how to use prototyping & wire-framing tools to communicate recommendations to the creative team
  • Any design skills (Photoshop, InDesign, etc.) would be an advantage.
  • Working closely with development, design and marketing teams the understanding of JavaScript, HTML, CSS, mainstream CMS technology, is a definite advantage.
  • Ability (or keen to learn how) to train clients on Conversion Optimisation.
  • Confident in guiding other individuals and working in teams
Key Attributes
  • A self-motivated individual with a positive approach
  • Ability to create internal & external relationships and build an environment around teamwork and collaboration
  • Will be driving for consistent, user focused and usable design
  • Internally evangelising the benefits of conversion optimisation to account managers across multiple geographic business areas
  • Results orientated with highly developed written & verbal communication skills, tact, assertiveness and business acumen.
  • Open, honest and direct, is comfortable in giving and receiving constructive feedback
  • Has high personal standards and promotes them in others
  • Excellent time management skills; never misses deadlines.
  • The ability to both act tactically and strategically
  • A valued team member, who upholds Jellyfish’s values and professional integrity at all times.
  • Flexible, versatile, ability to thrive & laugh under pressure
The Benefits
  • A company profit related bonus scheme
  • Private health care plan
  • Ride-to-work cycle purchase scheme
  • Company stakeholder pension plan
  • An excellent working environment
  • The opportunity to become a key player in a growing team
  • The opportunity to develop your skills
  • The opportunity to work with varied, international clients across multiple industry sectors.

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