Head of CRM & Retention

Recruiter
Intelligent People Ltd
Location
London (Greater)
Salary
£70000 - £75000 per annum
Posted
12 Nov 2017
Closes
17 Nov 2017
Contract Type
Permanent
Hours
Full Time
Head of CRM is required to lead CRM & Retention strategy for an established publisher experiencing growth and transformation. The successful candidate will be part of a small global marketing team, working closely with stakeholders across the business and will be responsible for delivering the b2c engagement & retention strategy.

The Head of CRM & Retention will :-

-Lead the global team to proactively develop marketing programmes
-Work closely with the wider Marketing team and other departments across to deliver integrated communications programmes
-Proactively identify opportunities and strategies to drive customer retention
-Increase levels of engagement amongst existing B2C subscribers including behaviourally-triggered campaigns
-Continuously evolve our subscription model and customer journeys, to ensure optimal proposition to engage & retain subscribers
-Work with data analytics to deepen understanding of the B2C audience and develop data driven marketing techniques
-Review and analyse customer database(s) to provide comprehensive insight for business planning and reporting. eg. LTV, ROI, renewal analysis, attrition rates etc
-Set, manage and reconcile budgets on ongoing basis
The Head of CRM & Retention must have:
-Experience in a senior relationship-marketing management role within a multi-channel organisation
-A results-focused approach, with a proven record of generating revenue improvements
-Excellent numeracy, with strong analytical capabilities
-A collaborative approach, combined with initiative and proactivity
-A ruthless ability to prioritise high-impact projects and execute them to completion
-Confident and articulate communication skills
It would be preferable for the Head of CRM & Retention to have had experience within a high growth eCommerce environment from industries such as telco, publishing, energy etc where long term retention is key to success.

This in an opportunity to join a thriving, well established and successful A organisation and have a big impact on revenue growth moving forward.

Intelligent People is a specialist Head of CRM recruitment agency.