RBI Marketing Manager

Recruiter
Hays Marketing
Location
London (Greater)
Salary
£20.00 - £24.00 per hour
Posted
12 Nov 2017
Closes
17 Nov 2017
Contract Type
Permanent
Hours
Full Time

Duties:-

  • To work collaboratively with the Head of Impact & REF Support to ensure full integration of marketing, impact and research communications and to develop a combined planning and delivery process. In line with this, to develop and maintain a marketing and communications strategy for Research, Business and Innovation (RBI) that builds knowledge of the market, awareness of the KU offer, and informs and engages the internal University and external business communities.
  • Responsible for the effective use of the agreed marketing budget.
  • Work with heads of teams to deliver marketing and promotional support that raises the profile of RBI services and expertise offered by the University, such as research, knowledge exchange, consultancy, short courses and summer schools; facilitating the development of new external partnerships and clients and contributing to new opportunities for generating both impact and income.
  • Lead a team to deliver key Marcomms objectives in business and engagement activities.
  • Manage staff, establishing clear performance objectives, appraisal and career development.
  • Develop communication channels into key stakeholder groups to ensure messages are communicated into wider audiences. Increase engagement and connections between the University and key stakeholders within the local business community. Act as an ambassador for the wider University and work with appropriate external networks and groups to further promote the University business services.
  • Develop appropriate marketing and social media channels.
  • Design a programme of regular feeds and campaigns on relevant newsworthy activities, in conjunction with Marketing and Communications.
  • Provide regular updates and management information, reporting on key activities.
  • Develop a network of third party specialist suppliers for business marketing and communications, working via in house web design teams as appropriate.
  • Establish effective performance monitoring systems for all marketing and promotional activity, which feeds into the development of the wider RBI strategy.
  • Advise on marketing and communications solutions to help meet internal and external business.
  • Plan and deliver relevant events, workshops, conferences and seminars, integrating with other Directorate and University events and schedules.
  • To lead on market research, competitor analysis and intelligence gathering as required to support strategic planning and to contribute to internal and external management reporting.
  • To be responsible for the development and maintenance of the department's contacts database and CRM system for marketing and communication purposes.
  • Responsible for the content, production and distribution of all online and offline marketing materials, collateral and communications; direct and supervise agency and supplier relationships where appropriate.

The successful candidate will be able to demonstrate all of the below:-
  • Excellent written and verbal communication skills
  • Ability to communicate to a wide range of people internally and externally
  • Copywriting skills, including the ability to edit and proof-read the work of others
  • Attention to detail
  • Ability to convey complex and specialist information clearly and effectively to a wide range of audiences
  • Excellent project management and organisational skills
  • Ability to prioritise own workload and manage conflicting deadlines
  • Projects a professional image to all stakeholders
  • Ability to plan budgets and control expenditure
  • Ability to work well in a team, as well as independently

If this role is of interest please do apply ASAP with a word version of your cv Highlighting all your relevant experience.

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