UK Marketing Director

Recruiter
Intelligent People Ltd
Location
London (Greater)
Salary
£100000 - £120000 per annum + 25% bonus
Posted
12 Nov 2017
Closes
17 Nov 2017
Contract Type
Permanent
Hours
Full Time
We're looking for a sharp and commercially aware UK Marketing Director / CMO / VP Marketing who will own the delivery of the UK go-to market plans through multi-channel campaigns via social media, event, digi and guerrilla marketing to deliver on the monthly lead target for the business and grow the consumer database.

The Marketing Director / CMO / VP Marketing responsibilities:-
*Marketing leader in local marketing activation resources in UK
*Build partnerships with large brands in defined categories to increase awareness
*Manage marcom spend allocation and media mix based on UK marketplace revenue goals and market growth potential
*Activate consumers by developing event and guerrilla marketing initiatives
*Craft a multi-channel, integrated marketing plan for the UK
*Produce unique merchandising opportunities across UK leveraging and other local content providers
*Take a highly data driven and analytical approach to marketing activities
*Understand and react to competitive activity in market

The Marketing Director / CMO / VP Marketing will have:-
*Designed and delivered successful multi-channel consumer marketing acquisition campaigns
*Launched successful products into market
*An excellent understanding of brand marketing principles
*Experience of using customer insight to inform decisions
*Experience of working in a multifunctional team and delivering projects in a highly collaborative way.
*The ability to influence and negotiate effectively with internal and external stakeholders
*A good level of numeracy - the ability to manage budgets and take a data-based approach to effectiveness and ROI
*A keen interested in industry trends, travel, retail and all things eCommerce
*Excellent academics - 2:1 above from a redbrick or equivalent University
*A professionally friendly, open, honest and charismatic personality

This role may involve occasional international travel. This is a key hire within a vibrant retail organisation going through an exciting period of growth since being acquired.
Intelligent People is a specialist Marketing Director recruitment agency.