Senior Marketing Executive

Recruiter
Close Brothers
Location
London (Greater)
Posted
12 Nov 2017
Closes
17 Nov 2017
Contract Type
Permanent
Hours
Full Time

About the Role

Reporting to the Marketing Manager and working collaboratively with the rest of the marketing team, this is a very 'hands on' marketing role working across the full marketing mix. The senior marketing executive will be responsible for implementing, managing and reporting on marketing campaigns to raise the profile of the business and to drive customer interest in our products and services to strengthen our reputation and facilitate our continuous growth.

Key Responsibilities

Campaign management

  • Planning, implementing and reporting on the success of marketing campaigns to drive brand awareness, demand and engagement whilst ensuring each campaign is delivered on time, on budget and the correct measures are in place to maximise ROI
  • Undertaking detailed analysis of marketing campaigns to ensure targets are met
  • Work with 3rd party suppliers including design, digital and print agencies to deliver campaigns

Communications

  • Writing and editing copy for marketing collateral, including brochures, flyers, letters and emails
  • Assist the marketing manager and communications executive to generate thought leadership/position papers/journalistic articles to be used for lead generation and customer engagement. Support on building and maintaining the content/editorial calendar
  • Manage the design and maintenance of all marketing assets ensuring they are on brand and compliant. Materials include case studies, brochures, adverts, flyers and any other business related material.

Digital

  • Develop and manage campaigns across digital platforms including social media, PPC and SEO
  • Work with the marketing manager to plan, execute and optimise online marketing activity
  • Support on the maintenance and improvements of the company website
  • Track and analyse website traffic and provide regular internal reports
  • Research online media opportunities that may benefit the business including development of online forums, webinars, podcasts and blogs

New business

  • Designing presentations for bids/new business proposals and award submissions
  • Work closely with sales teams to support on sales enablement such as producing sales aids, toolkits and content

About You

We are looking for candidates with the following skills/experience:

Essential

  • Internal and external communications delivery
  • Advanced Powerpoint
  • Digital knowledge
  • Email distribution platform
  • Strong copywriting
  • Advanced design skills - proficient in Indesign and Photoshop
  • Strong proof-reading
  • Excellent attention to detail
  • Communicating and influencing
  • Flexibility
  • Insurance experience

Desirable

Experience of:

  • Working in a regulated industry
  • Working in a B2B environment
  • Senior level stakeholder management
  • Working in financial services
  • CIM or marketing degree or equivalent

Rewards and Benefits

At Close Brothers we recognise the value of a work life balance, and have put together a benefits package that reflects this.

  • Discretionary Annual Bonus
  • Pension - Group Stakeholder Pension Plan provided by Friends Life; 5.3% employee and 10% employer contribution
  • Life assurance - 4 times annual salary
  • Private Medical Insurance
  • Annual Leave - minimum of 25 days as standard with the opportunity to buy up to 5 days’ additional annual leave every March
  • Plus further benefits including competitive family friendly offering , information available upon request

About Us

Close Brothers is a leading UK merchant banking group providing lending, deposit taking, wealth management services and securities trading. A FTSE250 company, we employ over 3,000 people, principally in the UK, and are listed on the London Stock Exchange.