CRM Manager - Tech Marketplace

Recruiter
Intelligent People Ltd
Location
London (Greater)
Salary
£40000 - £50000 per annum + Benefits
Posted
12 Nov 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time
CRM Manager
London, £40-50k plus benefits

CRM Manager / Email Marketing Manager / Marketing Automation Specialist needed by a profitable high growth international digital marketplace business who are backed by high profile VC groups, are cash positive and growing by 70% YoY. They've focussed on the UK market but are still growing internationally with virtually zero effort. Their plan is now to ramp up growth across different markets.

CRM Manager / Email Marketing Manager / Marketing Automation Specialist will lead all CRM efforts to build long-term profitable relationships with users. You will be working closely with the CMO on designing and understanding complex customer journeys.

CRM Manager / Email Marketing Manager / Marketing Automation Specialist will:
*Developing a comprehensive CRM strategy
*Implementing and optimising a full email programme: transactional, automations, marketing messages, promotions, etc.
*Delivering impactful, clear communications & promotions to the customer that are relevant to their needs and life stage
*Identifying key opportunities to enhance user experience and customer journey
*Driving more insight and analysis into the effectiveness of CRM initiatives
Implementing a value-driven approach to CRM and demonstrating incremental benefit to the business
*Implementing continual test & learn process - going beyond simple A/B subject line testing

CRM Manager / Email Marketing Manager / Marketing Automation Specialist must have:
*Strong CRM experience (Email marketing, Marketing Automation, Lifecycle Marketing), with a mass consumer digital environment, such as eCommerce, media, Travel, Holidays, retail, airlines, marketplaces, classifieds, etc
*Hands-on practical CRM skills around setting up CRM programmes
*Experience with designing and understanding complex customer journeys
*Ability to turn overall Marketing & Content calendar plans into ongoing CRM activities that meet commercial objectives
*Advanced analytical skills: Make data-driven decisions
*Technical knowledge of CRM / email marketing tools and database

Intelligent People is a specialist CRM Manager / Email Marketing Manager / Marketing Automation Specialist recruitment agency.