Senior PPC Executive
An highly recognised insurance company is looking for a digital marketing expert to join their team.
You'll be responsible for building digital presence, acquiring customers through the direct management of paid search campaigns and implementation of new digital initiatives.
- Developing new digital acquisition campaigns across in order to broaden the digital marketing mix and drive additional value from new digital media channels
- Take responsibility for executing, project managing and analysing paid search campaigns
- Work with other business areas to optimise content on the website and improve customer acquisition journey and campaign performance through Conversation Rate Optimisation (CRO) initiatives.
- Experience managing paid search campaigns directly interfacing with Google and other search engines
- Google partners (or GAP) qualified
- Experience of web analytics and strong understanding of digital marketing KPIs
- B2C and B2B marketing experience
- A passion for marketing and everything digital
- Knowledge and experience in developing online strategies, campaign planning, forecasting and budget management
- Excellent written and verbal communication skills