Marketing Manager

Recruiter
Green Shoots Recruitment
Location
Derbyshire
Salary
c£40k
Posted
12 Nov 2017
Closes
15 Nov 2017
Contract Type
Permanent
Hours
Full Time

Marketing Manager

Derby

c£40k

Ref: AH330

Green Shoots Recruitment Ltd is looking for an experienced Marketing Manager, including digital marketing, to developing and managing the company’s brand and product delivery across a wide range of financial services products.

Marketing Manager Responsibilities include

  • As Digital Marketing Manager you will develop a direct to consumer digital marketing strategy; including, PPC, SEO, social media and other targeted marketing opportunities
  • Develop an annual marketing plan, working with product managers, that is aligned with company objectives and includes all marketing spend required to meet these
  • Part of the Marketing Manager responsibilities will be to produce an annual strategy document detailing development of product delivery, brand awareness and all other marketing plans for the year
  • Ensure the product market is fully understood; review and assess our product in the market for suitability and against competitor’s offerings to determine improvements required
  • The Digital Marketing Manager will manage relationship with website provider; ensure content is relevant and user friendly
  • Work with relevant 3rd parties to market products, create marketing material and conduct customer research
  • Where appropriate the Marketing Manager will liaise with the media and be first point of contact for dealing with any potential media issues
  • Develop the brand and maintain all relevant guidelines
  • Play a role in internal product development assisting particularly with customer/introducer requirements and perspective
  • Manage the intranet; targeting maximum staff engagement with user friendly functionality and relevant/recent content will be part of the Digital Marketing Managers role.
  • Work effectively with other senior managers to drive the business forward, identifying new opportunities and ensuring the operation can deliver effectively
  • Recruit, where required, and performance manage all marketing staff directly

Marketing Manager Experience and Skills

  • An experienced marketing manager working with market leading brands
  • Educated to degree level or hold a professional marketing qualification
  • An advanced level knowledge of Microsoft Office, including PowerPoint.
  • Enthusiastic about the contribution you can make as Digital Marketing Manager and willing to fully understand the company and its customers
  • Able to competently manage and motivate staff alongside enabling professional development
  • At all times a committed, focused marketing manager with an ability to operate within general marketing and digital marketing as part of a management team working to drive the business forward.
  • A working knowledge financial services regulatory environment would be advantageous