Marketing Executive - Digital

Recruiter
Jellyfish CoNNect
Location
Reigate
Posted
12 Nov 2017
Closes
16 Nov 2017
Contract Type
Permanent
Hours
Full Time
Digital Marketing Executive, Jellyfish Connect

Location: Reigate

Job type:Full time

Salary: £Competitive

Reports directly to: Senior Digital Marketing Manager / Head of Digital Marketing

The Digital Marketing Executive Role:

The Digital Marketing Executive is responsible for the efficient day-to-day management and generation of gross profit growth from assigned Jellyfish Connect campaigns which generate subscriptions for consumer and B2B clients.

Digital Marketing Executive Responsibilities:

  • Mastering Jellyfish Connect’s methodologies and internal tools to deliver efficient and profitable digital marketing campaigns, predominantly through paid search, but also via digital display advertising, social media advertising and email.
  • Working with the Head of Digital Marketing and other senior members of the team, to formulate digital marketing campaign strategies for assigned consumer and B2B clients.
  • Researching keywords and appropriate digital marketing channels outside search, and analysing the competitive landscape.
  • Managing each assigned campaign efficiently and profitably, conducting ongoing testing to ensure optimum performance.
  • Proactively managing the associated subscription campaign websites (where applicable), conducting ongoing landing page and payment funnel testing to maximise potential conversion rates and subscription volumes.
  • Analysing the performance of assigned campaigns, identifying new opportunities, and facilitating change in order to hit and exceed client expectations and KPIs.
  • Project managing all of the activities and processes required to proficiently run assigned campaigns.
  • Providing appropriate data and test results for inclusion in client facing reports and presentations, delivering them on time and to Jellyfish Connect’s standards.
  • Achieving continuous improvement by proactively assessing Jellyfish Connect’s working relationships, practices and methods.
  • Maintaining an in depth understanding of Jellyfish Connect’s marketplace, with particular emphasis on all new and emerging initiatives.
Digital Marketing Executive Knowledge & Experience Requirements:

  • Some knowledge of the technologies and processes involved in running PPC campaigns would be useful but is not essential.
  • Some understanding of Google Analytics or other web analytics packages would be useful but is not essential.
  • Good knowledge of Microsoft Excel and Word.
Digital Marketing Executive Skill Requirements:

  • Is commercially astute.
  • Highly numerate, analytical and data driven.
  • Possesses strong writing skills, with the ability to produce compelling and high quality marketing copy.
  • Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks.
  • Possesses strong interpersonal skills, particularly influencing and listening skills.
  • Exhibits a high level of attention to detail.
  • Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks.
Digital Marketing Executive Key Attributes:

  • A self-motivated individual with high levels of energy.
  • An outgoing, positive thinker, with consistent levels of evident enthusiasm.
  • Flexible, versatile and copes well under pressure.
  • Open, honest and direct, is comfortable in giving and receiving constructive feedback.
  • A valued team member, who will uphold Jellyfish Connect's values and professional integrity at all times.
  • Sets a professional example in behaviour, attitude and results at all times.
If you have the right skills, experience and attributes for a Digital Marketing Executive at Jellyfish APPLY NOW!
The Benefits for a Digital Marketing Executive at Jellyfish:

  • A company profit related bonus scheme
  • Private health care plan
  • Ride-to-work cycle purchase scheme
  • Company stakeholder pension plan
  • Life Assurance Policy
  • An excellent working environment
  • The opportunity to become a key player in a growing business
  • The opportunity to develop your skills
  • The opportunity to work with varied clients

The Company

Jellyfish Connect offers its publishing clients the very best in digital subscription marketing expertise, and provides magazine and newspaper publishers with a high quality, time saving solution for publishing digital editions and apps.

The company also owns and runs magazine.co.uk, the fastest growing print subscription website in the UK and Pocketmags the leading newsstand selling digital publications worldwide through its website and apps.

Our success is down to working in partnership with our clients, a focus on results-driven digital marketing, innovative product development, great customer and client experience - and lots of hard work.


This job was originally posted as www.totaljobs.com/job/77561110